I’m a big fan of the Lore podcast, and in a recent episode, the host discussed a book called the Malleus Maleficarum. Two words starting with the “mal” prefix doesn’t sound super friendly, right? Well, the book is essentially a guide on how to identify witches and conduct witch trials. It turned out to have […]
How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy) Read More »
Google’s Rich Results Test now lets users test how their HowTo markup is rendered by Google Home and smart displays. HowTo markup is a special type of structured data that site owners can use for articles that contain step-by-step instructions. Properly marked up how-to pages are eligible to appear as a rich result in Google
Google Lets Site Owners Test & Preview How-To Markup on Smart Displays Read More »
Happy new year to you all! First: Apologies to all that it took so long to finally kick off this new series which I promised some time ago… But here it finally ist. As for my other guides you can find the whole thing on my blog as well including some more screenshots and images
Drowning in transactions data ? (RFM analysis how-to) : marketing Read More »
The <title> tag is crucial for any SEO strategy to succeed. Missing, duplicate, and poorly written title tags can all negatively impact your SEO results. Don’t let this happen to you. This chapter will help you understand what goes into writing and optimizing a great title tag. What Is a Title Tag? The title tag is an
As a lawyer, it’s important to go out and get clients if you want to make money. Years ago, lawyers relied on networking as well as word of mouth marketing. Then, we started seeing ads for lawyers on benches and billboards. Day time television also started airing ads for lawyers. Of course, television ads and
The how-To guide to SEO for law firms and lawyers Read More »
People are constantly craving useful information. Once you show them that you have a lot more to share through something like “how-to” content pages, you will be rewarded by sharing it with others and establish your company’s credibility. Creating SEO-friendly how-to content is a good way to catch your audience’s attention, fuel SEO, foster deeper
Creating SEO-friendly how-to content – Search Engine Watch Search Engine Watch Read More »
Trying to figure out what to post next on your media channel to engage buyers is a task. Authors and content marketers tend to fixate on brand new crafted content. And rightly so – there’s a lot of competition and pressure to create the freshest and most engaging content. However, you don’t need to focus
Discover, Curate, Amplify, and Measure Your Engaging Content: A How-To Manual Read More »
Major League Baseball has placed more hurdles in front of cord cutters than any of the four professional sports leagues. It has made baseball broadcasts the exclusive province of cable and satellite TV networks, even for your local teams. Add to that the league’s draconian blackout policies, and the prospect of watching the Grand Old
Watch the MLB playoffs online: A how-to guide for cord cutters Read More »
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Yoast’s WordPress SEO plugin has been updated with new how-to blocks. The latest release also adds tabs to the top of the meta box as well as schema and security fixes. Yoast’s new how-to block. Image source: Yoast blog. More on the update. Referring to Google’s announcement of support for new how-to structured data at
Yoast SEO 11.6 updates how-to structured data block, following Google’s changes Read More »
