Edwin Toonen Edwin is an experienced writer, editor & content manager. Before joining Yoast, he spent years honing his skill at The Netherlands’ leading web design magazine. Yoast SEO 11.6 is out today. Of course, we did the regular round of bug fixing, but the focus of this release is two-fold: a new, much easier […]
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“Hypertufa How-To Manual” | Garden Art PDF eBook Read More »
Joost de Valk Joost de Valk is the founder and Chief Product Officer of Yoast and the Lead Marketing & Communication for WordPress.org. He’s a digital marketer, developer and an Open Source fanatic. If you want to get more clicks from search results, you need to optimize how your site looks in those search results.
Snippet preview how-to for Yoast SEO for WordPress • Yoast Read More »
Google is always looking for the best ways to provide the most useful results to users. It’s what has allowed Google to dominate the search engine market for so long and, it has kept the SEO industry evolving. In the beginning, there were quick answer boxes (remember those?) and, most recently, the introduction of “How-to”
A guide to implementing Google’s “How-to” schema Read More »
In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers and tout their products. But with more people fleeing traditional TV and radio for ad-free streaming services like Netflix and Spotify Premium, advertising on those once-powerful mediums has lost much of its luster. Today, there’s another place your
Over the last few weeks, we’ve been discussing structured data: first providing best practices and then showing how to monitor it with Search Console. Today we are announcing support for FAQ and How-to structured data on Google Search and the Google Assistant, including new reports in Search Console to monitor how your site is performing.
Official Google Webmaster Central Blog: New in structured data: FAQ and How-to Read More »
At Google I/O just now, Google announced support for new structured data for FAQ and How-to markup. Yes, Google announced FAQ and How-to markup at the 2018 Google I/O event a year ago, but now Google has launched new structured markup to bring these rich search results to life. How-to results. How-to search results in
Google Search adds support for FAQ and How-to structured data Read More »
As a salesperson, you’re trained to ask customers what they want in terms of your product offerings. That’s wise advice but it’s incomplete. If you only ask customers what they want and then give it to them, you’re missing the biggest opportunity that has ever come in front of you – the chance to sell
It’s well established that an effective content marketing strategy is a critical component to SEO. Optimized content delivers your brand message and the value you provide directly to your core audience. Great content builds interest, generates traffic, and encourages conversions. For all of this to take place, content needs to be centered around being generally
5 Simple Steps to Creating Exceptional How-To Content Read More »
How often do you check your spam folder? Almost never? Then how do you know that important emails aren’t in your spam folder? Do you just trust your Internet Service Provider (ISP)? Well, your ISP – whether this is Gmail, Outlook, Yahoo, or the now-defunct Mailbox (RIP) – doesn’t just magically sort out what email
