HTTP2

Enable HTTP/2 for Happier Customers, Better SEO

Enabling your company’s website to use HTTP/2 could result in better performance, happier customers, and improved rankings on search engines. All of that, in turn, could help your site generate more traffic, more conversions, and more profit. The HTTP/2 standard is a significant update of the Hypertext Transfer Protocol that has been used to connect …

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Does Googlebot Support HTTP/2? Challenging Google’s Indexing Claims – An Experiment

Posted by goralewicz I was recently challenged with a question from a client, Robert, who runs a small PR firm and needed to optimize a client’s website. His question inspired me to run a small experiment in HTTP protocols. So what was Robert’s question? He asked… Can Googlebot crawl using HTTP/2 protocols? You may be …

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What is HTTP/2 and how does it benefit SEO?

The HTTP/2 protocol was published in 2015 with the aim of creating a faster, more secure Internet. Adoption has been gradual and is ongoing, but there are clear benefits for marketers who make the upgrade. So what exactly is HTTP/2 and how does it affect SEO? The variety and quantities of information transferred on the …

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