Throughout all of 2017, HubSpot experienced something that had never happened before — our blog’s monthly traffic flattened. Even worse, it started to decline. So after months of stressing over the mysterious cause of our blog’s traffic plateau, we decided to sit down, chug a bunch of coffee, and find the culprit.
13 Critical SEO Tips That Helped HubSpot Become an Organic Powerhouse Read More »
Although the beginning of a new year can be filled with excitement and positive change, it also can be challenging or mentally exhausting to work on a number of intense projects with high expectations.
HubSpot Marketers Give 6 Tips for Fighting Burnout Read More »
When you land your first full-time remote job, you might be excited about the role’s flexibility, ability to work from home, and how it enables you to hold a position at a great company even when you aren’t close to its headquarters. However, remote work comes with its own challenges. As a career-minded professional, you
How to Gain Visibility When You Work Remotely, According to HubSpot Employees Read More »
I’m always seeing a lot of posts on here from students asking how they can start their career in marketing. I wrote an article on how to do just that and thought I’d share it here to hopefully help someone out. Just 3 years ago, I knew absolutely nothing about marketing. I couldn’t even give
In 2019, we saw a number of companies create award-winning campaigns that generated ROI, brought in new customers, and expanded their brand awareness.
HubSpot Marketers Reveal Their Favorite Campaigns of 2019 Read More »
As 2020 begins, you might be under pressure to build strategies, create campaigns, and pitch new ideas quickly to start your first quarter off right. The pressure to create can cause both stress or fears of failure which are scientifically proven creativity barriers. Not only can they stand in the way of your motivation, but
How HubSpot Marketers Stay Creative Under Pressure Read More »
Marketers face countless complexities and nuances when it comes to tasks such as attribution reporting, A/B testing and account-based marketing. Whether cobbling together data from different platforms to create a report or spending hours analyzing performance, these challenges can add up to frustrating experiences and under-utilized martech systems. Marketing platform provider HubSpot has added several
HubSpot CEO Brian Halligan has said it many times: More businesses die each day from overeating than from starvation. They spread themselves across so many different priorities that it becomes impossible to gain major traction with any of them.
How We Prioritized Which Review Sites We Care About at HubSpot Read More »
As a customer-facing representative — whether you work in sales, service, or support — you’re probably used to working in a busy, noisy office space. Maybe you work on a loud sales floor surrounded by reps chatting on the phone with leads. Perhaps you work in an office space with customer service and support reps
How HubSpot Service, Support, and Sales Reps Stay Productive on a Noisy Floor Read More »
Aja Frost, senior SEO strategist at Hubspot, explains how she helped restructure the SEO strategy at the company. Specifically how Hubspot uses a topic cluster approach to building out “content universes” that have “pillar pages” for the higher level content. Our interview goes into how the company structures its content around these topic clusters and
Video: Aja Frost of Hubspot on the power of content structure in search rankings Read More »
