Humanity

A new KPI for marketers: Humanity

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Let's Bring Humanity Together, One Conversation At A Time

Let’s Bring Humanity Together, One Conversation At A Time

For 5 years now I’ve been building tech that brings people together for life-changing conversations (Veterati, twine). Most recently, Lawrence Coburn & I cofounded twine in Nov 2019 to end loneliness by creating a place where people could explore humanity, one conversation at a time. Lawrence wrote a beautiful piece introducing twine here. Originally, we were going to do this with a mobile …

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Why Humanity is Key in Connecting With Audiences in Social Media

November 6th, 2019 Conference SMW Staff In the modern digital landscape, we face the risk of becoming more disconnected than ever. The more technologically connected we become, the less connected we can feel. It’s time to really question what we mean by the phrase ‘connection.’ In this article we recap a session hosted by Karmarama …

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Nasa: Ozone layer hole at smallest on record – ‘great news’ for humanity

The Antarctic ozone hole was first discovered in the 1970s (Image: Nasa) A ‘hole’ in the ozone layer over Antarctica has shrunk to its smallest size on record, Nasa has announced. The ozone layer is a part of the Earth’s atmosphere which protects the Earth from the sun’s dangerous cancer-causing ultraviolet radiation. In the 1970s …

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Elon Musk: Humanity Is a Kind of ‘Biological Boot Loader’ for AI

JM: I absolutely agree that the population problem is going to face a huge challenge. 1.4 billion people in China sounds a lot, but I think in the next 20 years we will see this thing will bring big trouble to China, and the population decreasing—the speed of population decreasing is going to speed up. …

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It’s time to awaken the humanity in business

“Amazon really solved buying, but it killed shopping in the process,” says Glossier CEO Emily Weiss, highlighting the emotion that’s been lost in the pursuit of functional efficiency, and identifying a symptom of the business zeitgeist of the last decades. Offices and airplanes optimized for density over comfort. Product formulations optimized for margins over health …

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What Cards Against Humanity Can Teach Marketers About Content Personalization

Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity, it dubs itself the “party game for horrible people.” Players match cards containing various risqué …

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This Passenger’s Outrageous Behavior Shows Why Some Flight Attendants Give Up on Humanity

Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek.    Airlines haven’t had a good year.  Except for the money-making part, that is. Some of this image negativity is due to staff who slavishly follow supposed rules. These rules require them to behave like jailers and police …

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