A new KPI for marketers: Humanity – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
For 5 years now I’ve been building tech that brings people together for life-changing conversations (Veterati, twine). Most recently, Lawrence Coburn & I cofounded twine in Nov 2019 to end loneliness by creating a place where people could explore humanity, one conversation at a time. Lawrence wrote a beautiful piece introducing twine here. Originally, we were going to do this with a mobile
Let’s Bring Humanity Together, One Conversation At A Time Read More »
February 27th, 2020 Conference SMW Staff Marketers today must fundamentally rethink their efforts and resist the urge to remain static and in the confines of the status quo. We’ve spent a decade building the systems, platforms, and devoted our strategies to measure engagement but now is the time to regroup and get back to the
3 Ways to Bring Humanity Back to Marketing at #SMWLA Read More »
November 6th, 2019 Conference SMW Staff In the modern digital landscape, we face the risk of becoming more disconnected than ever. The more technologically connected we become, the less connected we can feel. It’s time to really question what we mean by the phrase ‘connection.’ In this article we recap a session hosted by Karmarama
Why Humanity is Key in Connecting With Audiences in Social Media Read More »
The Antarctic ozone hole was first discovered in the 1970s (Image: Nasa) A ‘hole’ in the ozone layer over Antarctica has shrunk to its smallest size on record, Nasa has announced. The ozone layer is a part of the Earth’s atmosphere which protects the Earth from the sun’s dangerous cancer-causing ultraviolet radiation. In the 1970s
Nasa: Ozone layer hole at smallest on record – ‘great news’ for humanity Read More »
JM: I absolutely agree that the population problem is going to face a huge challenge. 1.4 billion people in China sounds a lot, but I think in the next 20 years we will see this thing will bring big trouble to China, and the population decreasing—the speed of population decreasing is going to speed up.
Elon Musk: Humanity Is a Kind of ‘Biological Boot Loader’ for AI Read More »
“Amazon really solved buying, but it killed shopping in the process,” says Glossier CEO Emily Weiss, highlighting the emotion that’s been lost in the pursuit of functional efficiency, and identifying a symptom of the business zeitgeist of the last decades. Offices and airplanes optimized for density over comfort. Product formulations optimized for margins over health
Urban Airship's Mike Herrick discusses how Facebook should shift its focus to WhatsApp and make it the digital giant's first subscription-based platform. Source link
How Facebook's brand can get its humanity back after losing Instagram's 'heart and soul' Read More »
Inspiration can strike at any moment. I never thought I’d have a revelation about marketing during a game of Cards Against Humanity, but we don’t get to choose when the lightbulb goes off. For people unfamiliar with Cards Against Humanity, it dubs itself the “party game for horrible people.” Players match cards containing various risqué
What Cards Against Humanity Can Teach Marketers About Content Personalization Read More »
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. Airlines haven’t had a good year. Except for the money-making part, that is. Some of this image negativity is due to staff who slavishly follow supposed rules. These rules require them to behave like jailers and police
