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Often brands that are prepared to be open and to engage with their customers are more successful than those who maintain a strict wall of professionalism and formality. The reason for this is that as humans have an innate desire to interact and connect with other humans, so when we can see the people behind
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January 16th, 2020 Marketing Erica Perry Today more than 50 million businesses utilize LinkedIn pages as a means of connecting with potential employees, customers, and prospects. In support of this trend, the platform is building on prior features — including Employee Notification, Kudos and Team Moments, and Community Hashtags — to help businesses forge a
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The best chatbots don’t seem like chatbots at all — they seem like humans! So how do you create a tech-powered bot to sound like a human? Easy! You inject the bot with a bit of familiarity, humor and empathy — and all this is possible because, contrary to popular belief, chatbots aren’t powered by
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I hate how grown-up we’ve all gotten in the world of business. We put on these professional personas and end up taking the human factor out of doing business. And yet, we understand we have to make human connections to sell. It’s a conundrum. Recently, I was visiting the Team page of a company called
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Social Media Marketing Industry Report In our 11th annual social media study (46 pages, 60+ charts) of 4800+ marketers, you’ll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media
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Social media expert and author Carlos Gil believes in jumping right into conversations, especially conversations about your brand that are happening on social media all the time. “I could go on Twitter right now and type in a company name and see in real-time what is being said about that organization,” Gil explains. “I could
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In our digital world, personalization is key. But when the majority of outreach takes place online, it can be difficult for consumers to connect with and trust brands. How can your brand cut through the noise? You need to humanize your brand. Humanizing your brand shows consumers the real people behind your business’s front. And,
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27707 / Pixabay Most business people recognize, building strong relationships with your customers is essential to your success. The same is true online. While we as people now connect behind a screen, it’s the human engagement we all crave. Humanizing your website is a key to building a strong online presence. That may sound like
The CIO of Verizon Business Markets, which is Verizon’s small business segment says that “We have to humanize technology.” What Rajeev Chandrasekharan is talking about is Verizon’s push internally to modernize the customer experience and to make it less frustrating. The Verizon Business Markets CIO says that they are modernizing and becoming more customer-centric with the
