humour

Virgin Trains’ Head of Social Content on quirky humour, avocados and measuring success – Econsultancy

Emma Martell is Head of Social Content at Virgin Trains, and is due to speak at next month’s Festival of Marketing on ‘Harnessing the Power of Weird on Social’. Ahead of her appearance at the Festival, we caught up with her to find out about her day-to-day work, how Virgin Trains came to develop its …

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Seven charity marketing campaigns that used fun & humour

They say laughter is the best medicine. For charities, humour isn’t the most obvious tactic, with the majority using emotive and affecting advertising to convey urgency and brand purpose. When it comes to serious or hard-to-stomach topics, however, a bit of humour can also be highly effective, helping to catch the public’s attention and drive …

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How the luxury goods industry found its sense of humour

From Dollar Shave Club to Squarespace – we’ve seen brands of all kinds embrace humour in marketing. It’s pretty obvious why. Humorous campaigns can be attention-grabbing and highly shareable, as long as they hit the mark, that is. For the luxury industry, however, humour tends to be avoided at all costs. Instead, brands tend to …

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