humour

Seven charity marketing campaigns that used fun & humour

[ad_1] They say laughter is the best medicine. For charities, humour isn’t the most obvious tactic, with the majority using emotive and affecting advertising to convey urgency and brand purpose. When it comes to serious or hard-to-stomach topics, however, a bit of humour can also be highly effective, helping to catch the public’s attention and …

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How the luxury goods industry found its sense of humour

[ad_1] From Dollar Shave Club to Squarespace – we’ve seen brands of all kinds embrace humour in marketing. It’s pretty obvious why. Humorous campaigns can be attention-grabbing and highly shareable, as long as they hit the mark, that is. For the luxury industry, however, humour tends to be avoided at all costs. Instead, brands tend …

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