The holiday shopping season is in full force. Etailers are hoping for big returns on their marketing efforts. But etailers often lose conversions due to missing title and alt attributes in product (and site) images. Title and alt attributes are important for usability as well as navigational and selling. The image tag is what calls […]
When a shopper buys a gift from your store, you have the opportunity to earn not one but two loyal customers — that shopper, and the person who receives the gift. A poor return policy, however, not only can cut into your store’s holiday sales, but also hurt your reputation with prospective customers. If you
4 Ways Your Return Policy Could Hurt Your Store’s Holiday Sales Read More »
Entrepreneurial and business topics are nothing if not rife with buzzwords. Whatever the latest trend is must be branded with a memorable term. And while chasing “synergy” or whatever the word-du-jour is may be relatively harmless, it’s not often that some flashy new expression carries with it meaningful insight. And sometimes, the latest craze can
What is a Business Pivot and How Can it Hurt Your Company? Read More »
The massive Equifax data breach that exposed personal information of millions of consumers should be of extra concern to small business owners. After all, it’s not just their personal information that’s at risk; a data breach like this can also put their businesses at risk. For many small business owners, personal and business credit is
Entrepreneurs: 5 Reasons Why the Equifax Breach Could Seriously Hurt Your Business Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Having multiple websites hosted on different domains can be either a great or bad tactic when it comes to SEO. Most of the reasons for having multiple sites are tied more to business decisions or best practices, such
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); Organic search is one of the most important customer acquisition channels. Period. SEO can bring in anywhere from 10 to 60 percent of your overall website traffic. Therefore, it’s paramount that you avoid any potential e-commerce SEO pitfalls. E-commerce
5 Ways to Accidentally Hurt E-commerce Search Engine Rankings Read More »
cdu445 / Pixabay Meetings. The word is enough to strike fear into the hearts of most employees. It evokes wasted time, wasted money, and, above all, wasted energy. They’re slow, pointless, and most of them could be accomplished via email, right? Wrong. Meetings don’t have to be a soul-sucking time waste. If you structure your
How to Structure Your Meetings to Help, Not Hurt, Efficiency Read More »
I have seen an uptick of new traffic to my blog recently. Many of these new visitors are new bloggers too. Some are veteran bloggers who seem to be stuck. I noted a troubling trend when visiting these folk’s blogs; many need a web hosting upgrade, like, yesterday. But the majority of bloggers resist upgrading
2 Common Objections To Changing Web Hosts That Will Hurt Your Blog Read More »
When you run a business, you don’t have the luxury to philosophize about mistakes and learn lessons from them. Mistakes may be the proof that you are trying, but simply trying is not enough when a single mistake can pull your business a notch down in the competition. However, millennial entrepreneurs who hope to profit
