Hurting

Social Media And E-Commerce Hurting Paper Greeting Card Sales, Critics Say

Social Media And E-Commerce Hurting Paper Greeting Card Sales, Critics Say

What are your thoughts on this? ​ ​ "110-year-old greeting card company Hallmark is revamping its business to cut costs and shift more focus to online sales, the Wall Street Journal reported Wednesday night, just days after competitor Papyrus filed for bankruptcy protection, which critics say is due to social media and text messages replacing …

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The pitfalls of surveys and other data traps that could be hurting your marketing

BOSTON, MA — At our MarTech Conference this week, Amos Budde, VP of applied data science at Civis Analytics, discussed the importance of data credibility and the ways it powers marketing decision making. Data is at the foundation of our digital marketing efforts, but it is often faulty – and many marketers don’t think twice …

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Is Micromanaging Your Employees Hurting Your Business?

Many small business owners are guilty of micromanaging. It’s no secret that delegating tasks is often very hard for small business owners to do. After all, how many of you started your business thinking, “I can do it better than my boss can!” or something similar? When you’re the best at something, it’s tough to let …

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How Counterfeits Are Hurting Your Business [Infographic]

Counterfeits carry a high price. Over the course of 2018, counterfeit goods caused an estimated $323 billion in damages to the economy, and, for some consumers, even deaths. Fake products appear to be real, including packaging and design, but are lower in quality and unregulated. Lots of fakes are nearly indistinguishable from the real thing. …

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Privacy could be hurting Facebook Portal sales

When Facebook’s smart display was released last year, it received mixed-to-positive reviews. However, a substantial number of them also digressed into the privacy and personal data controversies that have recently surrounded Facebook. A review from The Verge offers a representative example: It’s not often that a new gadget gets announced and I don’t immediately want …

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Google Recommendations: Are they Helping or Hurting my Paid Search Strategy?

Let’s face it. There are plenty of rabbit holes to dig into when going through your Google Ads account. Collecting data, recognizing the trends for optimization and other paid search strategy efforts often do not come as quickly as we’d like. The problem? As digital marketers, time is not always on our side. We are …

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