Your company is ready to launch a new product. This is an exciting time for you and everyone else involved. Depending on your industry and brand, you’ve spent months or potentially even years developing this product. As you approach the final stages of development, you’re starting to get a bit anxious. I can totally relate […]
It’s been way too long since my last conversation with SugarCRM CEO Larry Augustin for this series. CRM Technology Trends But with artificial intelligence, smart speakers, blockchain and so many technologies capturing our collective attention, I was happy to catch up with Larry to ask him how CRM/customer engagement will be impacted by any or
AI’s Hype Cycle Ahead of the Technology, Blockchain is Ready Now Read More »
Sure, General Data Protection Regulation (GDPR) and blockchain have been a hot topic for the past several months. But is either of them more than just a buzzword? I spoke to some marketers to see what they had to say about what 2018 holds for these two trends. Blockchain could solve all our problems —
Will GDPR and blockchain live up to their hype in 2018? Read More »
According to Karon Thackston, author of Amazon Advantage: Product Listing Strategies to Boost Your Sales, successful ecommerce merchants avoid hype. Moreover, Amazon’s official terms of service for sellers forbid the use of empty marketing phrases and over-excited language in product listings. Thackston, president of Marketing Words, which specializes in Amazon, eBay, and other ecommerce copywriting,
4 Ways to Jazz-up Product Descriptions (without Hype) Read More »
Evaluating technology options for innovation in marketing – do you know your Hype Cycles? If you’re involved in marketing strategy development, you will be constantly making judgements and doubtless arguing with colleagues about which digital technology innovations are most relevant to your organization. In this article, we compare different examples of Gartner’s well-established Hype Cycle
TV buying is entering the realm that digital marketers have long operated in. Advertisers can target tens of millions of US households using third- and first-party data rather than buying in broad demographic strokes. TV buys are also becoming programmatic, results no longer take months to get in, and campaigns can be optimized on the
Addressable TV from the media buyer’s perspective: What’s hype vs. reality Read More »
Augmented reality (AR) received immense attention in 2017 across the retail industry. As the technology became more refined, marketers saw the limitless strategic and creative possibilities. Everyone in retail was enticed by the potential for customer engagement and data collection. AR is the next big thing. It’s exciting; it’s the new frontier. And yet, it’s
This is a great marketing opportunity for your ecommerce business. You have a small operating window to effectively execute your plan. These are some of the most common days to mark on your calendar during the holiday season: Thanksgiving Black Friday Cyber Monday Christmas Eve Christmas Day New Year’s Eve New Year’s Day These all happen
How to Build Hype for the Holiday Season as an Ecommerce Brand Read More »
Early today, Slate pointed out that breakthrough technologies always seem to be “five to 10 years away,” citing numerous tech forecasts (energy sources, transportation, medical/body-related technologies, etc.) containing that exact phrase. The also included some quotes predicting breakthroughs in “Robots/A.I.” in “five to 10 years,” but the earliest was from 2006 and rest were from
2017-07-19 12:19:31 2017-07-19 12:19:30 Display.Sharethrough.Soompi.1×1 On July 19, Park Seo Joon appeared on a Naver V Live broadcast to promote his upcoming film, “Midnight Runners” (tentative title). Soompi.Display.News.English.300×250.BTF Soompi.Mobile.English.300×250.ATF In the interview with Park Kyung Lim, he briefly mentioned what he’d been doing since the end of his hit drama “Fight My Way.” “We went
Park Seo Joon Says His Movie Co-Star Kang Ha Neul Lives Up To The Hype Read More »
