Hyperlocal

Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX

Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be accurate enough. But with local …

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Hyperlocal SEO: What is it, and how can you make sure you do it right?

It is likely that if you are reading this, you’ve heard of ‘local SEO’ and have an understanding of the importance for certain businesses to optimize their web presence to rank for locally specific searches. In a nutshell, ‘hyperlocal SEO’ is doing the same kind of optimization, but for smaller, more focused localities such as neighborhoods, towns, streets, and spots located near well-known landmarks …

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Hyperlocal news, Nextdoor competitor or both?

Google is testing a new local service called Bulletin. The company describes it as a “lightweight app for telling a story by capturing photos, video clips and text right from your phone, published straight to the web.” It’s currently only available in Nashville, Tennessee, and Oakland, California. Google envisions this as a way to contribute …

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Hyperlocal Marketing: What It Is, Why It Works, & How to Do It Right

Many businesses advertise on a city- and area-wide basis, but for some advertisers, this isn’t nearly local enough. Like crime-fighting detectives in police procedurals triangulating a perp’s cell signal with technology of questionable credibility, some advertisers home in on areas of just a few blocks – or even a few streets – to find new …

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