hyperpersonalisation

What do marketers think of hyperpersonalisation? Takeaways from our Jakarta roundtable – Econsultancy

When a new marketing concept emerges, like hyperpersonalisation, it’s quite easy to categorize it as frivolous hype which will be forgotten tomorrow. But looking a bit deeper into what hyperpersonalisation is, there are signs that it should be taken seriously. In fact, hyperpersonalisation is already making a significant difference in the marketing approach of several […]

Are marketers ready for hyper-personalisation? Takeaways from our Bangkok roundtable – Econsultancy

Personalisation / Good To SEO

The marketing landscape is changing once again. Whereas most marketers are just starting to implement one-to-one personalisation, along comes a new marketing technique dubbed ‘hyper-personalisation’. But what exactly is hyper-personalisation? Hyper-personalisation is a marketing tactic which leverages artificial intelligence (AI) and third-party real-time data sources to enhance brand messaging with relevant, context-sensitive information. For example,

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