hypertargeted

How Hyper-Targeted Marketing Helped Zola Change the Wedding Industry

landing page optimization /

By now, you’ve probably heard something about Zola. If you haven’t, suffice to say that they’re kind of a big deal in the wedding industry. After exploding onto the scene in 2013, Zola quickly became the fastest-growing wedding startup in the United States, trouncing old-school competitors with their headache-free approach to big-day planning. Zola lets […]

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How to use traffic analytics for more hyper-targeted campaigns

Content Analytics, Customer segmentation/targeting, Google Analytics /

When an advertisement is specially curated for a specific audience segment based on their behaviors or needs, it is going to be more effective and incur a higher conversion rate Just about every business is looking for better ways to connect with their customers. Customer engagement is the key to conversions and loyalty. According to

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