IAB

IAB releases Augmented Reality for Marketing playbook

[ad_1] Augmented reality (AR) is becoming increasingly popular among consumers — and increasingly more available to marketers as a creative channel for reaching them. The technology is applied in a wide variety across marketing channels and is widely available to consumers — all they need is a mobile device with a camera and your application. …

IAB releases Augmented Reality for Marketing playbook Read More »

IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again

[ad_1] Search accounted for 45% of digital advertising revenues in 2018, according to the IAB. Search’s share of U.S. digital advertising revenue has been slowly shrinking over the past few years (it fell below 50% for the first time in 2016). In 2018, search accounted for 45.1% of digital ad revenues, down from 46% in …

IAB: U.S. search spend grew 19% in 2018, but its share of digital ad spend ticked down, again Read More »

IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018

[ad_1] U.S. digital ad revenues topped $100 billion for the first time last year, reaching at $107.5 billion in 2018, a growth rate of 22% from $88.3 billion in 2017, according to the IAB’s annual Internet Advertising Revenue Report released Tuesday. Trends driving growth Digital ad giants. Large-scale ad companies are steering a large bulk …

IAB: U.S. digital ad revenues top $100 billion for first time, reaching $107.5 billion in 2018 Read More »

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report

[ad_1] NEW YORK–(BUSINESS WIRE)–May 7, 2019–U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 …

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report Read More »

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report | Business

[ad_1] NEW YORK–(BUSINESS WIRE)–May 7, 2019–U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 …

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report | Business Read More »

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report | Wire

[ad_1] NEW YORK–(BUSINESS WIRE)–May 7, 2019–U.S. digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion—exceeding the $100 billion mark for the first time—according to the latest IAB Internet Advertising Revenue Report released by IAB and prepared by PwC US. This full-year 2018 total represents a 22 percent year-over-year increase from $88.3 …

U.S. Digital Ad Revenues Surpass $100 Billion Mark for the First Time, Hitting Landmark $107.5 Billion in 2018, According to IAB Internet Advertising Revenue Report | Wire Read More »