Wednesday 22-01-2020 16:00 IAB UK has revealed that it will release a new iteration of Gold Standard later this year, bolstering the certification process and incorporating steps to address privacy concerns within the digital supply chain. The original Gold Standard launched in October 2017, with the first companies certified in early 2018. It has three […]
NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies
IAB & IAB Tech Lab Release CCPA Compliance Framework for Public Comment | Business Read More »
After having strongly criticized CCPA, The IAB has released a CCPA Compliance Framework for publishers and martech companies. The document, similar to the trade group’s GDPR compliance framework, has received input from multiple stakeholders, lawyers and other experts. It’s “intended to be used by those publishers who ‘sell’ personal information and those technology companies that
NEW YORK–(BUSINESS WIRE)–Oct 22, 2019– IAB and the IAB Tech Lab are asking publishers, technology intermediaries, ad agencies, brands, data companies, and all other participants in the digital advertising supply chain to provide input on the draft framework by November 5, 2019, after which the trade bodies intend to release a final version for companies
U.S. online ad spending reached $57.9 billion, representing growth of 16.9% year-over-year, in the first half of 2019, the IAB reported Monday. However, that was lower than the 23.1% growth reported a year ago. The IAB also pointed out that for the first time “first half revenues were less than previoussecond half revenues.” Full year
IAB: First-half 2019 online ad spending reaches $58 billion, but growth is slowing Read More »
California Attorney General Xavier Becerra has just published proposed regulations (.pdf) that will fill in many blanks and much of the practical detail for CCPA, which is set to take effect next year in California but will have nationwide impact. The regulations seek to clarify and provide guidance to businesses on how to comply with
IAB warns of ‘unintended consequences’ as California AG unveils CCPA enforcement regs Read More »
The bad news: right now, it appears that what comes next isn’t likely to look anything like what marketers have become accustomed to. Specifically, most marketers will find it very difficult if not impossible to reliably and consistently track users as they traverse the web, hampering their ability to target them. Or will they? If
With cookies under attack, the IAB calls for new tracking standards – Econsultancy Read More »
DALLAS, Sept. 5, 2019 /PRNewswire/ — The Digital Marketing Institute (DMI), the global standard in digital marketing professional learning and certification, and the IAB, the national trade association for the digital media and marketing industries, today announced a new partnership that extends and enhances the learning and certification opportunities of its members and learners. IAB Certified Members
IAB Europe and the IAB Tech Lab have launched the second iteration of the Transparency and Consent Framework (TCF) after spending a year gathering feedback from publishers, advertisers, digital protection authority groups and ad tech providers. TCF 2.0 includes technical specifications and policy documents that outline GDPR-compliant processes for delivering digital ads and managing consumer
IAB Europe, IAB Tech Lab release revised GDPR-consent framework Read More »
Interactive Advertising Bureau Europe has launched a new version of its controversial guidelines that have embroiled the adtech industry in a General Data Protection Regulation data-breach investigation. Two months ago, the UK data watchdog, the Information Commissioner’s Office, called out the IAB’s Transparency and Consent Framework for being “non-compliant” under GDPR, Europe’s data privacy law. The
IAB launches 2.0 version of controversial adtech standards Read More »
