IABs

IAB’s in-app ad viewability and measurement SDK hits 2 billion devices

Out just over a year, the Interactive Advertising Bureau Tech Lab’s third-party in-app ad viewability and measurement tool is gaining significant steam. IAB will announce Wednesday that its Open Measurement software development kit (SDK) has achieved adoption by 17 companies across the U.S., Europe and Asia, and it’s enabled on 2 billion devices across the […]

IAB’s in-app ad viewability and measurement SDK hits 2 billion devices Read More »

Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

Marketing Day: Facebook reorganizes internal teams, video ads & IAB’s Newfronts Read More »

Understanding the Impact of the IAB’s LEAN Ad Principles

SEO BLOG, Strategy / Good To SEO

In 2015, the IAB (Interactive Advertising Bureau) introduced LEAN Ad Principles as a set of best practices and standards for advertisers to foster more pleasant user experiences on the Web. In doing so, they hoped to combat the use of ad blockers, which have proliferated significantly in recent years. So what are LEAN Ad Principles,

Understanding the Impact of the IAB’s LEAN Ad Principles Read More »

Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’

A-From MTT, Channel: Martech: Advertising, GDPR - General Data Protection Regulation, SEO BLOG / Good To SEO

A second publisher-side advocate has come out against the Interactive Advertising Bureau (IAB)’s proposed consent framework. Jason Kint is the CEO of Digital Content Next, a New York City-based trade association of about 70 premium publishers in the US and Europe, including The New York Times, ESPN, The Washington Post, CBS, BBC, PBS and Financial

Publishers’ trade association on IAB’s proposed framework for GDPR: ‘A non-starter’ Read More »

Marketing Day: Super Bowl ad winners, Amazon Go & IAB’s GDPR advice

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

Marketing Day: Super Bowl ad winners, Amazon Go & IAB’s GDPR advice Read More »

Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link

Marketing Day: IAB’s ad revenue report, Snapchat Sponsored Filters & Facebook Messenger Read More »

Facebook adds publishers’ logos, IAB’s Podcast Playbook & more

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Facebook adds publishers’ logos, IAB’s Podcast Playbook & more Read More »