IAS

Adelphic teams up with IAS to enable pre-bid keyword filtering for brand safety

Adelphic, a subscription-based, cross-channel DSP, announced on Wednesday it was extending its partnership with Integral Ad Science (IAS) to give advertisers a pre-bid keyword customization solution. Advertisers will be able to filter ad inventory by avoiding specific keywords within a URL string — reducing the potential for ads to appear in environments deemed unsafe or […]

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IAS Partners with Mindshare and Google Marketing Platform to Achieve over 99% Brand Safety and Suitability on YouTube for Diageo | Business

SEO BLOG / Good To SEO

NEW YORK–(BUSINESS WIRE)–Nov 7, 2019– The need for advertisers to get brand suitability right in digital environments has never been more important. Integral Ad Science (IAS), the global market leader in digital ad verification, along with Mindshare and Google Marketing Platform were able to achieve over 99 percent brand safety and suitability on YouTube in

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IAS and GroupM Boost Campaign Performance for Radisson, Toyota, and Kvik | Business

SEO BLOG / Good To SEO

NEW YORK–(BUSINESS WIRE)–Oct 2, 2019– Integral Ad Science (IAS), the global market leader in digital ad verification, today released the results from their series of research studies undertaken in partnership with GroupM in Scandinavia. The studies examine how actionable insights presented to Radisson Hotel Group, The Toyota Motor Company and Kvik Kitchens based on IAS

IAS and GroupM Boost Campaign Performance for Radisson, Toyota, and Kvik | Business Read More »

IAS and GroupM Boost Campaign Performance for Radisson, Toyota, and Kvik | Business & Finance

SEO BLOG / Good To SEO

IAS and GroupM Boost Campaign Performance for Radisson, Toyota, and Kvik | Business & Finance Read More »

IAS and GroupM Boost Campaign Performance for Radisson, Toyota, and Kvik | National

SEO BLOG / Good To SEO

IAS and GroupM Boost Campaign Performance for Radisson, Toyota, and Kvik | National Read More »

Marketing Day: Mobile FM radio ads, Snapchat e-commerce ads & an IAS media quality report

Channel: CMO Zone, Marketing Day / Good To SEO

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

A-From MTT, Channel: Mobile Marketing, Display Advertising, Display Advertising: Ad Fraud, Mobile Marketing, Mobile Marketing: App Promotion Ads, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link

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Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech

Channel: CMO Zone, Marketing Day, SEO BLOG / Good To SEO

Michelle Robbins, SVP Content & Marketing Technology, oversees editorial direction as Editor in Chief for Third Door Media’s digital publications, Marketing Land, Search Engine Land and MarTech Today, directing a full-time staff of reporters and editors managing contributed content. She is responsible for developing the content strategy across all properties and aligning those initiatives with

Marketing Day: Advertisers react to Facebook targeting data changes, how to turn video into sales & IAS launches brand safe, fraud-free programmatic tech Read More »