ICO

ICO Marketing – A Guide to Building Your ICO Marketing Strategy

Everything You Need to Know About ICO Marketing in 2018 If 2017 is to be remembered for something, then it will be remembered for being the year of the ICO (Initial Coin Offering) and the year the world sat up and took notice of cryptocurrencies. More than $5.6 billion was raised via ICOs in 2017, …

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How We More than Doubled Conversions & Leads for a New ICO [Case Study]

Posted by jkuria Summary We helped Repux generate 253% more leads, nearly 100% more token sales and millions of dollars in incremental revenue during their initial coin offering (ICO) by using our CRO expertise. The optimized site also helped them get meetings with some of the biggest names in the venture capital community — a …

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Investing In An ICO? Do These 5 Things First

Investing In An ICO? Do These 5 Things First by Staff | August 8, 2018 Any new investment opportunity is exciting. But often, it’s hard not to get ahead of ourselves. The prospect of financially backing what could become the next big thing is exhilarating and, at times, blinding. While the ICO landscape has matured, …

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ICO Marketing Forced into Rethink by Ad Bans

ICO Marketing Forced into Rethink by Ad Bans 2017 was an amazing year for the ICO – Initial coin offering.  435 projects were deemed a success, 48% of the total number of ICOs launched last year. In total, more than $5.6 billion was raised through ICOs, an incredible 40-fold increase from the $96.3 million raised …

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Is PPC still an effective channel in an ICO marketing strategy?

Initial Coin Offerings (ICOs) are booming. In 2017, there was approximately $5.6 billion raised by over 900 ICOs. Almost half of these ICOs were deemed a success. In the first quarter of 2018, $6.3 billion was raised via an ICO. This figure includes the $1.7 billion raised in Telegram’s ICO. These numbers tell us that …

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ICO marketing in 2018: from SEO to PPC

Initial Coin Offerings (ICOs) were the talk of the town in 2017.  There were 435 ICO projects deemed successful in 2017, raising an average of $12.7 million. In total, over $5.6 billion was raised in 2017, a 40-fold increase from the $96.3 million raised in 2016. ICO’s are rapidly replacing the traditional forms of venture …

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