ID

Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: …

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How to Find your Email Message in Someone’s Gmail with Message ID

You’ve sent an important email to a colleague but it is lost in the deluge of emails they receive every day, buried and forgotten. They can obviously use Gmail search operators, like FROM: or SUBJECT:, to locate that email later but wouldn’t it be useful if there were a way to directly locate that one …

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Marketing career advice: What I’d do differently

Three successful marketers share their marketing career advice and lessons Often, it’s later in our Marketing careers (and life in general!) that we look back and the dots connect. We asked the internet to share with us, their marketing career advice, what they wish they had known when they started their careers, and what they’d …

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Why MediaMath ‘unjoined’ the Ad ID Consortium

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified …

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Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple product announcements is all but gone. Still, there was a lot there. As expected, Apple introduced two (or three) new iPhones today: the iPhone 8 and 8+ and the iPhone …

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