ID

Marketing Day: Update on industry ID resolution, mobile ad receptivity, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: […]

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Marketing career advice: What I’d do differently

Three successful marketers share their marketing career advice and lessons Often, it’s later in our Marketing careers (and life in general!) that we look back and the dots connect. We asked the internet to share with us, their marketing career advice, what they wish they had known when they started their careers, and what they’d

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Why MediaMath ‘unjoined’ the Ad ID Consortium

About a week ago, the Advertising ID Consortium said it will offer the Interactive Advertising Bureau’s (IAB) Tech Lab’s DigiTrust ID as one solution, in addition to its own Open Ad-ID and The Trade Desk’s Unified Open ID. This was a possible sign of reconciliation from two of the biggest efforts to find a unified

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Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’

Most of what was announced today has already been written about at length because of leaks. So the drama that used to come with Apple product announcements is all but gone. Still, there was a lot there. As expected, Apple introduced two (or three) new iPhones today: the iPhone 8 and 8+ and the iPhone

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Is Apple Planning To Replace Touch With Face ID?

While everyone waits with bated breath on the unveiling of Apple’s newest flagship smartphone, the anticipation continues to mount as more rumors and speculations surface about the device. The latest leaks, if accurate, will give Apple fans something to truly be excited about as the new iPhone would sport a pioneering and game-changing feature– the

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Optimization tips & how to ID candidate snippets

Featured snippets are quickly becoming the only search results for many queries. If a user goes to Google.com and types [what is the tallest tree], Google returns a featured snippet, followed by thousands of organic search results. However, when a user conducts the same query via Google voice search, Google responds with an audible version

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