Identity

What Is Identity Resolution, and Why You Need It: Consumers Have Many Faces

SEO BLOG /

What exactly is identity resolution, and why does it matter to you as a B2C marketer? Identity resolution is the process of stitching together data to fully understand who your buyers are and how they interact with your brand online—across devices, channels, and browsers. How does that data impact you? It may sound outrageous, but […]

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Feds Punish Equifax with $7.25M Contract to Protect Your Tax Identity

SEO BLOG, Technology /

If you had to choose a company to “verify taxpayer identity and to assist in ongoing identity verification and validations needs” of the Internal Revenue Service, who would you choose? Some company expert in identity verification and, of course, security? The IRS chose Equifax. Yes, Equifax. The credit reporting firm that saw a massive data

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Freezing Your Credit Isn’t Enough to Prevent Identity Theft. This Is What You Need to Do

security, SEO BLOG /

Over 4 billion personal records were stolen last year alone — before the Equifax breach. Only 4% of identity-theft victims in 2014 had a new account opened in their name, which a credit freeze protects against. However, freezing your credit will not prevent the most common type of identity theft: misuse of current

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The game changer in retail personalization: Consumer identity management

A-Post to MarTech Today, Analytics, Channel: Retail, E-Commerce, How To Guides: Retail Marketing, Retail Column, SEO BLOG /

While many retail marketers are excited about the opportunities technologies such as machine learning and artificial intelligence will bring in terms of customer engagement and meaningful connections, the reality is that most haven’t even figured out how to tackle truly personalized omnichannel engagement. For brick-and-mortar retailers, hybrid retailers, online-only ones and everything in between, omnichannel

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Adbrain ups the ante on cross-device identity

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG /

Since many people use more than one device to communicate with brands, one of the most important data sets for marketers has been the cross-device ID graph. It determines that this phone, this computer and this tablet are used by the same person, so marketing to that person can be coordinated between the devices. Adbrain

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profile picture guard

Facebook’s Adding New Profile Image Tools to Protect Users from Identity Theft and Misuse

SEO BLOG /

As more and more people use social media more often, and upload more of their personal information to their profiles, identity theft and misuse becomes a much larger concern. This issue is particularly prevalent in India – according to research by Experian, identity theft is the most prominent form of fraud in the nation. But

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