LiveRamp makes its IdentityLink available for RTB
LiveRamp’s IdentityLink visualizationIdentity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side.
LiveRamp’s IdentityLink visualizationIdentity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side.
In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes.
Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and.
At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory:.
LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For.
LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved.