IdentityLink

LiveRamp makes its IdentityLink available for RTB

LiveRamp’s IdentityLink visualization Identity resolution provider LiveRamp is now making its IdentityLink available for real-time bidding (RTB) on any demand-side platforms (DSPs). IdentityLink provides an anonymous identifier that pinpoints a specific individual across multiple devices and channels, including offline. With IdentityLink as part of their targeting data, LiveRamp said, advertisers can limit their advertising frequency […]

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LiveRamp’s IdentityLink for TV is now offering addressable TV targeting through its first reseller – Adobe

A-From MTT, Channel: Martech: Advertising, video / Good To SEO

In March, LiveRamp expanded its IdentityLink customer data service to addressable television, enabling brands to target the set-top boxes — and thus the TVs — of their customers’ households. Now, the San Francisco-based firm is integrating its TV service with Adobe’s Advertising Cloud and Audience Manager, so that the marketing cloud can offer access to

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Marketing Day: Reddit gets a facelift, LiveRamp’s IdentityLink, GDPR & more

Channel: CMO Zone, Marketing Day / Good To SEO

Debra Mastaler is Features Editor at Search Engine Land. She is an internationally recognized authority on link building and is an OMCP Certified Link Building Trainer. Based in Washington DC, Debra is also a columnist for Search Engine Land, has written for or been featured in numerous tech publications and is active on the search

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TVSquared adds ‘who’ to its TV performance tracking by partnering with LiveRamp’s IdentityLink

A-From MTT, Channel: Martech: Analytics & Data, Marketing Tools, Marketing Tools: Analytics, SEO BLOG, video / Good To SEO

At the beginning of this week, data onboarder LiveRamp announced that its IdentityLink service would tackle a new territory: television. Now, TV measurement service TVSquared has announced a new partnership with LiveRamp. For the past six years, TVSquared’s ADvantage platform has tracked the impact of 15- and 30-second advertising in linear broadcast TV on digital

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LiveRamp’s IdentityLink expands to a new frontier: Television

A-From MTT, Channel: Martech: Advertising, SEO BLOG, video / Good To SEO

LiveRamp’s IdentityLink connects one customer data set with another via a persistent identifier, such as an email address. For instance, a brand might supply its customer list, and IdentityLink will connect it through the email or another solid identifier to other data about that customer, such as their mobile device ID or an identifying cookie.

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LiveRamp launches IdentityLink for Publishers

A-From MTT, Channel: Martech: Analytics & Data, Display Advertising, Marketing Tools, Marketing Tools: Analytics, Programmatic Advertising & Media Buying, SEO BLOG / Good To SEO

LiveRamp’s IdentityLink visualization Acxiom’s LiveRamp began as a way to match offline data with online. Last year, it moved into people-based marketing with the launch of IdentityLink, which provides anonymized identities of actual people in their different guises of multiple devices and channels. This week, the San Francisco-based company is launching a version of IdentityLink

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