Idle

Google AMP render on idle, spidering & Google doodle

Channel: Industry, SearchCap, SEO BLOG /

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and […]

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Google AMP team launches ‘Render on Idle’ to load ads faster when browsers sit idle

A-Post to Marketing Land, accelerated mobile pages, Channel: SEM, Google, Google: Accelerated Mobile Pages / AMP, Google: DoubleClick, SEO BLOG /

Google’s AMP (Accelerated Mobile Pages) team has launched a new feature called Render on Idle that is designed to increase ad impressions per page by speeding up ad load when a user isn’t taking any action in a browser. Render on Idle is available to publishers using the DoubleClick AMP ad tag or any ad

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