IDs

10 Years of IDS Podcast, Ep.1: BrandYourself and Patrick Ambron ’09

Editor’s Note: In honor of 10 years of the IDS program at the iSchool, Alexandra Archambault will be leading you through a 10-episode podcast series. Each episode highlights a different successful startup company from the program.  Alexandra: Today we’re featuring Patrick Ambron of BrandYourself. BrandYourself was founded in 2009 in the Syracuse Student Sandbox. Today, the company …

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The ad industry continues its quest toward fewer cookies and more consistent user IDs

In the real world, everyone can taste a cookie. But, in the world of web browsers, only the domain that drops a cookie — a small identifying text file — into a user’s browser can read that cookie. That fact — and the dominance of “walled gardens” like Facebook, Amazon and Google — has led …

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