IgnitionOne now uses AI to predict a display ad’s performance – before it runs

Marketers test a variety of factors for their ad campaigns, but one of the most difficult to test is the creative. It’s challenging to determine if this photo, or this design, or this script is more effective than another, since individuals have as many different reactions as they have to, say, one movie compared to …

IgnitionOne now uses AI to predict a display ad’s performance – before it runs Read More »