Most lists of Google ranking factors are too long. They focus on listing every factor under the sun instead of those that actually matter. Even worse, because nobody knows then all, most contain a lot of myths. So today, we’re going to take a different approach. Rather than listing 200+ ranking factors, we’ll talk about […]
Thanks to WordPress, blogs are now taking over as the main source of new content added to the internet every single day. Ever since 2003, when the open-source CMS when live, it’s just been a steady climb in usage and domination year after year. Today, WordPress now powers more than 60% of the sites on
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Businesses all agree: you must serve customers well. But in today’s always-on digital ecosystem, this has been ramped up to the umpteenth degree. If you ignore your customers on the many different channels in which they communicate, they might just go away — for good. Micah Solomon’s book, Ignore Your Customers (And They’ll Go
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Last year was full of grand ideas, innovations and surprises in the customer support field. And the biggest humbling realization was that price and product are no longer the only competitive differentiators that make customers stay loyal. But this year, the biggest differentiator is customer experience. Good CX comes down to the highest standards for
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Tuesday 21 January 2020, 9:45 am If you’re like me, you have read your fair share of “prediction” articles that are typical of a New Year and a new decade. These prophetic announcements from market research industry pundits vary in quality. Many are self-serving and consistent with the prognosticator’s business objective; few are very thought-provoking.
5 Resolutions You’ll Probably Ignore in 2020, Just Like You Did in 2019 Read More »
Usefulness Content Freshness Read “Ignore Your Customers” if you do NOT want your hard-won customers to go away. Because if you ignore them, they surely will go away. Once you have your customers, this book shows you the steps to keep them and thrill them. Micah Solomon, a world renowned customer service expert, is one
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Amid all the changes in digital marketing over the past decade, social media has not only endured, but evolved each year to keep its place as one of the most powerful channels in modern marketing. But for all its promise, social media is far from easy. Constant updates, fierce competition, and rapid shifts in markets,
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Software as a service (SaaS) has been around since the 1960s, believe it or not, but only recently has it entered most people’s lexicon. Also called cloud computing, SaaS is a business model in which customers pay to use software that is hosted on a remote computer. What Is SaaS? Here’s a slightly more in-depth
8 SaaS Marketing Trends You Can’t Ignore in 2020 Read More »
Unless you’ve been living under a rock, you know that data is a pretty big deal in modern business and marketing. It fuels business intelligence in virtually every industry and is showing no signs of slowing down. First, here’s a quick definition: “The term Business Intelligence (BI) refers to technologies, applications and practices for the
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Around 2.05 billion people made online purchases in 2019. That means 21.55% of the global population shops on the Internet – a number that will hit 2.14 billion in 2021. That’s a massive pool of prospective customers! But more online shoppers means more e-commerce platforms, which has created a competitive and fierce marketplace. To stand out
