Ignore

5 SEO Trends Digital Marketers Should Not Ignore in 2017

Anyone who has worked in the SEO field for a while would surely know that there is no fixed rule in the game. To consistently outperform your rival, it is necessary to master the trends as they come or be swept away into oblivion. For 2017, here are the top 5 trends in SEO that […]

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Why You Should Ignore Everything You Have Been Told About Passwords

We have all heard the recommendations: Use complicated passwords. Include numbers and special characters in your passwords. Use upper and lower case letters. Use different passwords on every website. Be extra vigilant in protecting your online banking password. Change your passwords often – and certainly after any major data breach. These pieces of advice have

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Here’s why marketers should not ignore this Supreme Court case

The massive flow of data emanating from mobile phones and sent by carriers into the ad and marketing ecosystem could hit a blockade in the Supreme Court. A case set to be heard in October deals with the ability for law enforcement authorities to obtain location data about suspects through cellphone tower records. However, some

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How to Create Content Unicorns and Ignore the Donkeys

What Metric Can Tell Us Our Content is a Unicorn? NATHAN: What are the metrics you’re going to use for the content to know whether it’s quality? LARRY: Great question. In baseball, you’ve got hundreds of different metrics. Same thing in marketing. There are hundreds of different possible metrics for your content. However, when I

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