This time of year, our inboxes are flooded with a raft of prediction posts. My inbox is certainly no exception – in fact, you may have even seen my predictions post just a few weeks ago. This year there seems to be many more than usual. After reading more than a dozen of them, I’ve concluded […]
11 Digital Marketing Predictions You Should Ignore for 2018 Read More »
So I recently spoke at a conference in Las Vegas. In the Q&A a business owner told me about what she does. I had to interrupt… “But why does it matter?” And that’s where she stumbled. I’m not putting her on blast, because the truth is as simple as this: she’s good at what she
Planet Derek: Why People Ignore You – And How To Fix It (Episode 1) Read More »
“Every once in a while, a new technology, an old problem and a big idea turn into an innovation.” – Dean Kamen The thing with innovations is that you can’t predict if or when they become mainstream. The television was invented in the 1920s but it took almost 50 years for it to be in almost
5 Hot Trends in Online Product Marketing You Can’t Ignore Read More »
In 2011, Google launched Google+, thus replacing the short-lived Google Buzz and marking Google’s fourth dip into the social media industry. Tech Crunch declared, “It’s Social, It’s Bold, It’s Fun, And It Looks Good — Now For The Hard Part.” What was that hard part? In my everyday use as a social media user, I
Why You Shouldn’t Ignore Google+ In Your Marketing Efforts Read More »
I would have written you a shorter letter but I didn’t have the time. This quote attributed to many different sources sums up what we are facing in this now very complex world. But keeping it simple and short takes time and effort. Distilling the complex into something that makes sense in one sentence or
7 Digital Marketing Trends You Can’t Afford to Ignore Read More »
You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat, different strokes for different folks, or you could put those aside and look at it like bowling. You can get a strike by putting some “English” or “backspin” on the ball and arcing
Thanks for joining me on the final part of my series and we’ll be discussing the importance of proper call-to-actions. Many web designers make the mistake of NOT including the right call-to-actions during their web design and this makes it tough for them to include them at a later time. Before continuing, it’s important to
Website Design Errors Many Designer Ignore – Part 3 Read More »
Welcome to part 2 in my series of web design errors made by developers and what we can do to overcome some of them. In Part 1 of the series, we discussed such factors like search bar and font style, specifically talking about color, style, and size. Both of these factors will either increase or
Website Design Errors Many Designer Ignore – Part 2 Read More »
Welcome to another awesome series on web development and optimization. I work with many developers and businesses, coaching them along the way in regard to web design. Once done, they are left with tweaking their websites, but they always provide me with a breakdown of what’s working or what’s not. For example, over the years,
Website Design Errors Many Developers Ignore – Part 1 Read More »
What began as a way for college students to connect has grown into one of the world’s largest social networks. In turn, it has become one of the best marketing resources too. But in order to be successful on Facebook, you have to dig below the surface and familiarize yourself with the ins and outs
28+ Powerful Facebook Stats Your Brand Can’t Ignore in 2017 Read More »
