Ignoring

Nothing scarier than the press ignoring Catholicism in all of those Halloween features — GetReligion

It’s Halloween season. You may have noticed that by walking on the streets near your home and encountering those all-too-familiar garish orange-and-black decorations. Then again, maybe you have visited stores with shelves packed with bags and bags of candy and scary kids’ costumes. This is also a time when some Catholic churches advertise Halloween get-togethers …

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Ignoring Workplace Harassment Could Destroy Your Business

Workplace harassment was thrust into global consciousness following the #MeToo and #TimesUp movements, and rightfully so. There’s no place for it in any business, whether it’s coming from leadership or occurring amongst employees. Unfortunately, many companies still don’t address the issue head on. Recognition exists, but too many employees and business owners don’t think it’s …

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The High Cost of Ignoring SEO

Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers manage product content. I shared the story of two competitors that sell equipment for printed products. Spiral is an industry leader. It was founded in 1932. It has more employees, more customers, …

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Guerrilla Sales & Marketing: Stop ignoring user-generated content

You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore: user-generated content. So, what is user-generated content? In short, it is any content created by unpaid contributors, typically your customers. It can include pictures, videos, blogs or …

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