The screenshot above is my Google traffic over the last 12 months. As you can see, my traffic is growing. And there are many reasons for that, but there is one trend that’s really caused the majority of my SEO growth. You might be thinking it is Ubersuggest because it makes up 22.4% of my […]
It’s Halloween season. You may have noticed that by walking on the streets near your home and encountering those all-too-familiar garish orange-and-black decorations. Then again, maybe you have visited stores with shelves packed with bags and bags of candy and scary kids’ costumes. This is also a time when some Catholic churches advertise Halloween get-togethers
Workplace harassment was thrust into global consciousness following the #MeToo and #TimesUp movements, and rightfully so. There’s no place for it in any business, whether it’s coming from leadership or occurring amongst employees. Unfortunately, many companies still don’t address the issue head on. Recognition exists, but too many employees and business owners don’t think it’s
Ignoring Workplace Harassment Could Destroy Your Business Read More »
Ignoring organic search traffic can be costly. I addressed the topic last year at Edgenet Academy (now Syndigo), which helps manufacturers and retailers manage product content. I shared the story of two competitors that sell equipment for printed products. Spiral is an industry leader. It was founded in 1932. It has more employees, more customers,
Realizing the benefits of SEO may take time, this is one of the reasons why many businesses may ignore it in favor of the more traditional PPC and social campaigns. Unknown to many, however, is that SEO has become imperative in determining your rank and predictions put its worth at about 80 billion dollars in
7 Ways Ignoring SEO Could Affect Your Business Badly Read More »
Etsy sellers know that they need to get their store noticed. However wonderful their offerings are it’s a platform that is very competitive and is only becoming even more so. In an attempt to ramp up the visibility of their store however, lots of Etsy store owners make a big mistake. The first thing they
Why ignoring Etsy SEO to focus on social media is a big mistake Read More »
You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore: user-generated content. So, what is user-generated content? In short, it is any content created by unpaid contributors, typically your customers. It can include pictures, videos, blogs or
Guerrilla Sales & Marketing: Stop ignoring user-generated content Read More »
One of the greatest benefits of digital technology is it gives businesses of all sizes insights into their operation which were previously available only to large enterprises. The 2018-19 Omni-channel Allocation and Replenishment in Fashion research study from Neogrid highlights what retailers can do with these insights. According to the study, 90% of fashion retailers
90% of Companies Ignoring Lost Sales in Retail Forecasting Read More »
You’ve heard it time and time again. Content marketing is how your marketing will win. When developing your content strategy, there is one asset you can’t ignore: user-generated content. So, what is user-generated content? In short, it is any content created by unpaid contributors, typically your customers. It can include pictures, videos, blogs or
Guerilla Sales & Marketing: Stop ignoring user-generated content Read More »
Word of mouth is the original marketing. It was, for a LOOOOONG time, all we had. Even today, 50-91% of all purchases are influenced by word of mouth. Yet, NOBODY has an actual strategy for it. You have a digital strategy, and a content strategy, and a social strategy, and a bunch more strategies. Yet
Why I Spent 18 Months Ignoring My Family and Writing This Book Read More »
