Illyes

Google’s Gary Illyes PubCon Presentation Seemed Image Search Focused

I was not at PubCon yesterday for Gary Illyes of Google’s keynote but I was watching the Twitter stream and to me, it seems his presentation was mostly focused around image search. This was not a surprise based on Google’s recent communication efforts around image search being important for SEOs to look at. Based on …

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How Google will shift resources to media search and other tidbits from Gary Illyes’ AMA on Reddit

Google webmaster trends analyst Gary Illyes, who has been with Google for over eight years working exclusively on search-related topics, participated in an AMA (ask me anything) on Reddit over the weekend. Over the course of the lengthy discussion thread, he covered everything from robots.txt to RankBrain to behavioral signals to image and video search. We’ll …

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23 SEO & Search Takeaways from Google’s Gary Illyes

Gary Illyes, Google Webmaster Trends Analyst, opened up Pubcon in Las Vegas this morning talking about what’s new with Google and what you need to know about optimizing for search. Here are the highlights from the keynote. The Basics 1. Good URLs Are Critical Illyes started by reminding everyone the importance of good URL structure …

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