Digital transformation is no longer a buzzword. It’s an imperative. – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok Source link
Digital transformation is no longer a buzzword. It’s an imperative. Read More »
Can we feed the world without burning it down? The world’s agri-food greenhouse gas footprint has reached unprecedented levels. And with the global population set to surge to 10 billion by 2050, that footprint is on track to more than triple based on today’s agricultural practices. Further, agriculture (including animal husbandry) is responsible for 70
Whether your business is in the B2B space or consumer goods, the holiday season presents some unique SEO opportunities to capitalize on, and important pitfalls to avoid. Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching,
Why a well-crafted SEO strategy is imperative for the holidays Read More »
Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018. A former journalist and consultant, O’Brien shares his insight into the crux of digital transformation, into tech, skills and strategy, and what part marketing has to play.
Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and
Why It’s Imperative Retailers Move From Next Best Offer To Next Best Experience Read More »
Boy did we get innovative recently. Or did we? Look at the graph above and you might say we’ve been riding a wave of ingenuity and invention for the last couple of generations. The moon landings, the Roland TR-808, 2G mobile tech, Deliveroo… And few would argue with you. But a safer claim (and I
The innovator’s imperative: pissing about with tech Read More »
