imperative

The agtech investment imperative | VentureBeat

Can we feed the world without burning it down? The world’s agri-food greenhouse gas footprint has reached unprecedented levels. And with the global population set to surge to 10 billion by 2050, that footprint is on track to more than triple based on today’s agricultural practices. Further, agriculture (including animal husbandry) is responsible for 70 …

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Why a well-crafted SEO strategy is imperative for the holidays

Whether your business is in the B2B space or consumer goods, the holiday season presents ­­some unique SEO opportunities to capitalize on, and important pitfalls to avoid. Ecommerce, brick and mortar retail stores, and even B2B businesses can experience unique opportunities by being visible in search at a time when people are actively shopping, researching, …

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The most regulated industries have biggest imperative for digital transformation, says Econsultancy’s DT Lead

Keith O’Brien is the new Digital Transformation Team Lead at Econsultancy US. I caught up with O’Brien to pick his brains about what digital transformation entails in 2018. A former journalist and consultant, O’Brien shares his insight into the crux of digital transformation, into tech, skills and strategy, and what part marketing has to play. …

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Why It’s Imperative Retailers Move From Next Best Offer To Next Best Experience

Historically, retail marketers have chased the next offer. Most analysis is focused on what will drive the next sale and not necessarily the customer’s big picture. With advances in marketing technology, marketers are now able to tap into sophisticated data sets of their customers offering insight into contextual awareness, lifetime value, customer satisfaction drivers and …

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