Imperatives

Merkle Launches 2019 Marketing Imperatives, A CMO’s Roadmap to People-Based Marketing

COLUMBIA, Md.–(BUSINESS WIRE)–Jan 16, 2019–Merkle ( www.merkleinc.com ) a leading technology-enabled, data-driven performance marketing agency, has released its seventh installment of the Marketing Imperatives, a guidebook for CMOs. The 2019 Marketing Imperatives prescribe the building blocks of an integrated, successful people-based marketing strategy. The resource explores the fundamentals of integrating across strategy, technology, and execution …

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