Implementations

#RIC19: Lowe’s, BBQ Guys Reveal Best Practices For AI Implementations

While AI and machine learning are often hailed as solutions for any number of data problems, getting real-world results requires laying important groundwork before the first recommendation is even served. Executives from both Lowe’s and BBQ Guys discussed the behind-the-scenes efforts that empower their data science programs during the AI Panel – How To Build A …

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SMX Overtime: Enterprise SEOs explain tactical approaches for large implementations

Senior Director of SEO at Apartments.com, Jordan Silton, was a panelist during the SMX West “Enterprise SEOs, Unite!” session. Tactical and technical approaches for large enterprises were discussed during this session and attendees had a lot of questions. Jordan took the time to answer some of them for us. Q: What’s the best way to …

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5 Reasons Why Marketing Automation Software Implementations Fail

Marketing automation is an absolute necessity for businesses and marketers dedicated to driving conversions and improving ROI. Today’s platforms enable marketers to deliver their messaging to the right audience at the right time while saving time and money and increasing sales. In fact, marketing automation can help businesses increase sales productivity by an average of …

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