For many of us B2B marketers, determining how to approach our leads and even figuring out where they are in the sales funnel can be a struggle. And with the responsibility to hand off leads to sales and contribute to the overall ROI of our organization, the pressure to be able to do so becomes […]
5 Things to Consider When Implementing a Lead Scoring Program Read More »
Attribution is a pain point for companies of all shapes and sizes. There are so many options; so many decisions to be made, and there are no clear rules or parameters to guide you. There are no rules in the sense that there aren’t clear outlines for how to do attribution “correctly” because attribution can
Implementing full-scale cross-channel attribution for enterprise companies Read More »
Every business needs to come up with creative ways to drive sales. Sure, you may be doing well today, but how are you planning on making money tomorrow? What about next month or next year? Whether your company sells a physical product or offers a service, the subscription business model is something that you should
How to Generate Recurring Sales by Implementing Subscriptions Read More »
In 1908, a New England cotton mill instituted the first rule that Jewish workers would not have to work on Saturdays, their Sabbath. A few years later, in 1926, Henry Ford opted to close his factories on Sunday, too—and so began the five-day work week as we know it. For nearly a century, businesses have
How Implementing a 4-Day Work Week Can Benefit Your Business Read More »
Free-Photos / Pixabay The term “omnichannel” may be a buzzword, but it represents a significant shift: marketers now need to reach and engage their best customers wherever they are – whether online, on their device, or on the go. While continuous growth in the digital space has created more opportunities, it’s also brought new challenges.
Implementing Multi-Touch Attribution: 7 Best Practices Read More »
It’s no secret that businesses need to prioritize the customer experience. Ultimately, keeping your customers happy will help your business grow and prosper. In fact, 80% of consumers say they’re willing to spend more money to have a better customer service experience. As a business owner, you need to recognize this and adjust your approach accordingly.
How to Provide Better Customer Service by Implementing Live Chat Read More »
The changes keep coming at Facebook. As the company works to address the various concerns in the wake of the Cambridge Analytica scandal, they’re rolling out a range of new privacy and transparency tools. The latest update relates to ad labeling and Page management, with new indicators and rules set to come into effect to
If your sales are starting to plateau or decline, you’ve got to come up with a new strategy to get a cash injection into the business. Even if your company is doing OK right now, you have to ask yourself whether your current business model is sustainable in the future. It’s always important to analyze
How to Increase Sales by Implementing a Customer Loyalty Program Read More »
Implementing Your Social Media Strategy for 2018: What You Should Know 2018 is already rolling and if you haven’t done so already, now’s the ideal time to finally implement that social media strategy for your business. I know it can be daunting, but you really will benefit from having one in the long-term. Of course,
Implementing Your Social Media Strategy for 2018: What You Should Know Read More »
Increasing conversion rates is essential for every business. Even if your current numbers are satisfactory, there’s always room for improvement. The problem I see is that too many companies are using the same old and boring strategies. Those methods get stale fast, and they don’t entice your customers to change their behaviors. Implementing scarcity tactics
How to Boost Conversions by Tastefully Implementing Scarcity Tactics Read More »
