Year of the Influencer or year of the influencer marketing implosion?

If you haven’t tried influencer marketing, you may feel as if you’re in the minority. Many brands have plunged into it and seen a positive impact on revenue. And yet there are substantial risks that accompany influencer marketing that should scare any brand or agency wishing to engage in it. What is influencer marketing? Influencer …

Year of the Influencer or year of the influencer marketing implosion? Read More »