Public relations and communications professionals say analytics and storytelling are the two tactics or skills that they anticipate will increase most in importance in the next 12 months, according to recent research from JOTW and Sword and the Script. The report was based on data from a survey conducted in February and March 2020 among […]
PR Industry Survey: The Tactics and Skills Rising in Importance Read More »
This $117 billion U.S. business, which encompasses basic janitorial services, pest control, and other building maintenance, is huge but very competitive, comprised of mainly small operators, including 36,000 franchised outlets. Competitors run the gamut, from sole proprietors to giants such as ABM Industries with $6.5 billion in revenues. This is a low-investment business that’s easy
On April 8, 2020, Google launched a series of blog posts where they present the importance of search engine optimization and showcase several case studies to show that SEO can be an excellent investment for businesses. It’s not often that Google recommends SEO, and the fact that they committed to posting this series on the
The importance of SEO case studies, explained by digital marketing expert Roy Hinkis Read More »
One thing you can count on is that the science of search engine optimization (SEO) is always changing. You never know what the next update to Google will bring, and having that edge can matter so much to bringing in new traffic. To get some tips on the topic, our Becky Liggero Fontana spoke with
Koen Bongers talks SEO strategies and the importance of culture Read More »
Importance of Customizing Your Website Landing Pages for Pinterest Traffic Pinterest is one of the best social networking platforms to reach new customers. According to the most recent estimates, 322 million people use the platform every month. There are 84 million Pinterest users in the United States alone. Pinterest is also far less competitive than
Importance of Customizing Your Website Landing Pages for Pinterest Traffic Read More »
The Importance of Building an Email List As an Entrepreneur in 2020 Being a new entrepreneur is tough. With over 582 million entrepreneurs in the world (with many serving their customers digitally), having a breakthrough in marketing your business online can be a daunting and challenging task for many people. In order to find success,
The Importance of Building an Email List As an Entrepreneur in 2020 Read More »
Promoting your website is one of the few universal keys that unlock the doors of digital success. Creating good content is super important. Running good campaigns, alluring design, collaborations, creativity…all of those pieces play a very important role respectively, but promotion is just one step above, because regardless of the outstanding quality of your content,
The Importance of Coming Soon Pages (with Examples) Read More »
IMPORTANCE OF SOCIAL MEDIA IN SEO If you are tech-savvy, you have most likely come across the word SEO. SEO, otherwise known as search engine optimization, is the implementation of various strategies to drive traffic to a website, as well as cause it to rank higher in search engines, thus increasing online visibility. Examples of
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(MENAFN – GetNews) Most people have heard time and time again that website analytics are crucial for business success and growth. While this may be true, there are many who are unable to pinpoint the specific reason this is so important. The fact is, analytics provide real information and data about how visitors to a
Most people have heard time and time again that website analytics are crucial for business success and growth. While this may be true, there are many who are unable to pinpoint the specific reason this is so important. The fact is, analytics provide real information and data about how visitors to a website behave, along
