July typically means a new fiscal year for colleges and universities, bringing with it new marketing plans and goals for the upcoming educational year. Where does SEO fit into your higher education marketing plan this year? Hopefully, right at the top. Earlier this year, Chegg Enrollment Services and the National Research Center for College and […]
7 most important SEO focus areas for colleges and universities Read More »
Shopping for underwear isn’t generally considered to be very exciting. But MeUndies is looking to change that by taking a unique approach to selling underwear. The company provides a subscription service that delivers unique new underwear to its customers every month. The idea is that it makes the shopping process a little more fun. Instead
Two Important Lessons MeUndies Can Teach Your Small Business Read More »
For nearly five decades now, ever since Robert K. Greenleaf wrote his seminal essay, The Servant as Leader, leadership thinkers have attempted to replicate, rehash and reinterpret the concepts of great leadership. Stripped down to its basic and most practical form, leadership has always been and will always be about meeting the needs of people
In today’s crowded marketplace of companies, ideas, and products, branding is critically important. People who do not yet know of your organization will give you mere seconds before moving on, so all your branding elements need to be in place to get the attention you deserve when the moment is right. Although most marketers understand
The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to review the key performance indicators from your affiliate marketing efforts from January to June. Affiliate marketing KPIs are different than overall ecommerce metrics. Company leaders
Important Affiliate Marketing KPIs, for Mid-year Review Read More »
B2B technology marketers say “soft” abilities such as good communication and people management are the most important skills needed to succeed in the field, according to recent research from Spiceworks. The report was based on data from a survey of 359 B2B technology industry marketers who live in North America and Europe. The researchers sorted
B2B Tech Marketers’ Most Important Career Skills Read More »
SEO copywriting was certainly a legitimate service in the days when keyword stuffing and density were factors to consider in making webpages more visible in organic search. Nevertheless, great content remained the core of successful digital marketing campaigns over the years. You might think that the old approach to creating SEO articles is a thing of the past.
7 Important Content Writing Tips for Better SEO Read More »
Chart of the Day: B2B marketers place SEO Rankings and Traffic Generation above Leads or Sales SEO is one of the most important channels in any B2B marketing strategy but is often overlooked. Despite its track record in virtually every industry, B2B marketers can feel overwhelmed with the amount of work that goes into ranking your business in the
What are the most important goals for an effective B2B SEO strategy? Read More »
