Impression

Facebook reported strong ad revenue growth in Q2, Instagram ads continue to drive impression growth

Facebook earned $16.6 billion in ad revenue for the second quarter of 2019, a 28% increase year-over-year. Facebook CFO David Wehner said the strongest ad growth on a regional basis belonged to North American and Asia-Pacific, both up 30%. The company’s total revenue for the quarter was 16.9 billion. More than three times what the

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Find inquisitee details of Search Engine market- Pay-per-click, Cost Per Impression, Search Analytics, Web Analytics

Search Engine Search Engine Market Overview: Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a

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Google’s New ‘Target Impression Share’ Helps Ads Show Up More Often

Google Ads has rolled out a new smart bidding strategy called Target Impression Share, which automatically sets bids according to where the ad will show up. Using Target Impression Share, advertisers can set bids with the goal of having their ad displayed in the following positions: The absolute top of the page Anywhere in the

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SearchCap: Google hotel packs, impression share target & user comments in search

Attend Our Conferences January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019: SMX Advanced June 12-13, 2019: SMX Paris × Attend SMX – Click Here Learn More About Our SMX Events Gain new strategies and insights at the intersection of marketing, technology, and management. Our next

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Google Ads showing Black Friday click, impression share trends in Overviews

As Black Friday approaches, Google is giving retail advertisers an at-a-glance view of how their Google campaigns are performing compared to the week of Black Friday last year. What is new? A new card in the Google Ads interface shows aggregated click and impression share trending data around Black Friday on the Overviews page at

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Google releases Target Impression Share, its latest Smart Bidding strategy

If you’re looking to maximize reach for your paid search campaigns, Google Ads has just released a new Smart Bidding strategy called target impression share. What is it? Target impression share is designed to maximize, well, your share of search ad impressions against the competition. Or, as Google puts it, “show in a certain percentage

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