A new website user needs to know they’re at the right place, right away! Earning a new lead is great, and for many small business owners, every site visit makes a big difference. If your website’s home page doesn’t convey what you’re all about right away and assures the user they’re at a site relevant […]
How to Make the Right First Impression with Your Homepage Headline Read More »
With more than a billion websites on the internet, it’s going to take a lot for your brand to stand out from the crowd. At the same time, even if someone does visit your site, it’s likely they will only spend a few seconds scrolling through your content before moving onto the next site. This
5 Ways to Help Your Brand Make a Great First Impression Read More »
Looking to boost your brand reputation and recall? Check out these helpful tips. Source link
Brand Recall 101: How Your Brand Can Make a Lasting Impression [Infographic] Read More »
Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Steve Woodruff is the world’s only “clarity therapist.” He connects people with their purpose, with their message, and with other people in order to create new business opportunities. He writes at SteveWoodruff.com, and has written for us here at MarketingProfs, as
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Marketing Day: F8 announcements, Google AdSense impression metrics & more Read More »
There are two ways that we lose impression share in our campaigns: because of rank and because of budget. (Check out the PPC Hero Article about Maximizing Impression Share: How to Use Adwords Competitive Metrics if you want a better understanding of impression share). Losing impression share due to budget is somewhat easy to mitigate
Searching for Lost Impression Share Read More »
How can you be your authentic self and stand out in such a competitive world? You may think you need to be louder, brasher, or more outrageous than the next person to capture attention. But what if you’re not a natural extrovert? Can introverts be just as captivating as those who are charismatic? The short answer:
What Neuroscience and Taste Buds Teach Us About Making a Fascinating First Impression Read More »
Advertisers can now get insights into how often their ads show for exact keywords. With exact match impression share (EM IS), advertisers can see the percentage of impressions their ads received for queries that exactly match their keywords. With Bing Ads. Combined with Bing’s existing impression share reports, advertisers can get a broader understanding of
Bing Ads now shows exact match impression share Read More »
A couple of months ago, my daughter sent me a link to a place in San Francisco that I just didn’t have a name to describe. Some might call it a museum. Or maybe it was a pop-up experience? To me it looked like attending a toddler birthday party while on ’shrooms. I’m talking about
How Brands Use Pop-Up Experiences to Make a Lasting Impression Read More »
Should advertisers spend their time and ad dollars on longer YouTube ads, or will shorter ads save them from making a mistake? While media experts debate the strengths of different lengths, it appears that longer ads go a longer way toward achieving certain marketing goals. The infographic below from MDG Advertising provides an overview of
Do Longer YouTube Ads Make a Stronger Impression? [Infographic] Read More »
