Earth Networks CMO Anuj Agrawal has more than a decade leading marketing strategy for B2B data and organizations focused on SaaS (software as a service). “I’ve lived and learned what it takes to drive customer acquisition, identify cross-sell opportunities and maximize retention,” says Agrawal. The CMO says his background spans all different levels of business […]
Each year, Google rolls out several new features ahead of the holidays for retail advertisers. This year’s updates have started coming out. The company introduced a new metric and new reporting for Shopping campaign advertisers — only in the new AdWords interface. The new metric, called absolute top impression share, reports how often Shopping ads and
Google Shopping gets top spot impression share & product diagnostics reporting Read More »
Are you making a good first impression? Researchers with the UK’s Royal Academy of Dramatic Art (RADA) think not. The organization has created a special division called RADA in Business to pass on dramatic skills useful to the business community. In a survey of 1000 business people conducted by the group, 71 percent feel (PDF) they make
78 Percent in Survey Seldom Meet Someone Who Makes A Strong First Impression Read More »
Everybody wants their piece of the pie. That mantra holds up whether we’re talking about dessert or the AdWords auction. When it comes to the AdWords version of this proverb, the “pie” is the total amount of search queries where an advertiser wants to show their ads. If that advertiser’s ad gets an impression every
How to Get Your Piece of the Search Impression Share Pie Read More »
Google has informed us that they have updated how they measure the metrics they report in Google Search Console’s Search Analytics report specifically for search results in lower positions. Google updated the data anomalies page to say that this change started on July 14, 2017, and goes forward from there. It reads: An incremental improvement
July 19, 2017 In this week’s PPC Advice column, we dodge the hurdles of healthcare remarketing and ponder the age old digital marketing question of how to improve quality score and impression share. Read on to see your questions answered! Dear Dani, I work for a healthcare system with multiple hospitals and clinics across
Healthcare Remarketing, Quality Score, Impression Share Read More »
