Impressions

Attention Accountants: Your Impressions Are About to Skyrocket

Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Personal Accountant), or an agency running accounts for accountants, you’re going to

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Reach vs Impressions: Know Your Engagement Terms

Is your business working toward better brand awareness? Are you doing everything possible to grow and influence your audience on social media? If so, it’s critical to know the difference between reach vs impressions. Marketers commonly encounter these two terms, but not everyone knows and understands what makes each metric so important. Many understand the

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Is It Harder to Make Brand Impressions on Facebook Now Than Ever?

Is Facebook Getting Better or Worse? Top Experts Share Their Thoughts Facebook has made the world both a smaller and more crowded place. With two billion users in the fold, the site can feel cluttered from time to time. News feeds run rampant with large chunks of text, videos and photos from around the globe, as well as

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Unique Reach – A Tool that Captures Impressions per Unique User

Google made some major announcements at May’s Marketing Next conference, and one of the most interesting announcements was: Unique Reach, a measurement tool that tells you how many times the same person has seen your ad. Click To Tweet It’s not an ad blocker. It’s a measurement tool. It’s Good for Advertisers We know that

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