Improve

One Simple Change to Improve Your Sales Presentations

James Schramko of SuperFastBusiness talks about how to improve your sales presentations with one very simple change, remove anything that has nothing to do with the offer: I want to give you a quick suggestion on how you can improve just about any presentation that you have or any sales letter or wherever you present […]

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How to Use Social Listening to Improve Your Marketing

Effective digital marketing is hard work. There simply is too much content and competition fighting for your audience’s attention. So, how do you stand out?  It all starts with research. If you want to stand out, you need to understand your audience, the people they follow, the content they like and the conversations they’re having

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How influencers can improve event and experiential marketing

Event marketing and influencer marketing are often thought of as two separate strategies. In recent years, however, they have become more and more intertwined, with influencers becoming integral to brand events and live experiences. So, what are the benefits of using influencers for brand events? Let’s take a look at a few examples in action

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How Business Owners Use Facebook Groups to Improve their Companies

Do a mental hand raise if you think you spend too much time on Facebook. If you’re interacting in Facebook groups for business owners, that may not be such a bad idea. Facebook is one of the top social media tools around that’s geared toward connecting people. However, some aspects of Facebook experience seem robotic and can

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How This Cat Entrepreneur Used Scientific Thinking to Improve His Products

“Scientific thinking” probably isn’t a term you’d associate with the world of pet furniture. The pet products industry is full of superfluous features and maximalist designs. But Tuft and Paw is doing things a bit differently. Founder Jackson Cunningham explained in an email interview with Small Business Trends, “My girlfriend and I are cat people.

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