The challenges small business owners face are well documented, but marketing remains a critical focus for many. In the ShopKeep Small Business Pulse: 2018 report, 32% of respondents said they want to improve their marketing. The report highlights the increased awareness small business owners have of their digital presence and the marketing efforts required to […]
32% of Small Businesses Want to Improve Marketing Read More »
Chart of the day: customers expect more personalized experiences according to businesses and that’s why they are prioritising improving CX Customer Experience (CX) improvements are being led by customers wanting more personalized experiences according to new research. Customer expectations are essentially driving CX prioritisation. 7 in 10 businesses said they were improving CX because customers
Why are businesses aiming to improve customer experience? Read More »
Work-related stress has been found to increase the risk of heart problems. Researchers from the University College London have associated stress at work with a 23 percent increase in the risk of heart attack. And Harvard researchers say women whose work is highly stressful have a 40 percent increased risk of heart disease compared with
7 Steps to Improve Heart Health While Building Your Business Read More »
Improve paid search lead-gen with cohort analysis – Search Engine Land Thanks to Our Sponsor Source link
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There are multiple reasons to improve how quickly your web pages load. One of them is page abandonment. If your pages load slowly and customers leave before seeing your services, how will you grow a business and be successful? A recent Google study shows that 53 percent of mobile site visitors will abandon a website
Common mistakes and quick fixes to improve poky page speed Read More »
You’ve carefully crafted your email content, personalised it, kept it short and to the point. You’re providing valuable information to your Amazon customers and are perfectly poised to get that all-important seller feedback or Amazon product reviews. But… All that effort can be in vain if your email is never opened — and with the
6 Tips to Improve Your Amazon Email Subject Lines Read More »
What is contextual advertising? Contextual advertising is a form of ad targeting for promotional content that appears on digital media, as well as websites and browsers. The ads are chosen and served by automated systems that work to display the most relevant ads based on the identity of the user. Why are they important? It’s
Apply These 3 Techniques to Improve Contextual Ad Performance Read More »
Ask any marketer and they’ll tell you: when it comes to effective content marketing intent is everything. Gone are the days when Google’s algorithm would return search queries with results based on keywords alone. Today it’s all about intent – and search engines are getting a lot better at guessing what we’re after. But it’s
How to Create Intent-Based Content to Improve Conversions Read More »
Although Google quite effectively detects low quality links and manages negative SEO, the disavowing process is still an important task for marketers to do to keep up with the search engine’s quality guidelines. As Google explains, “If you’ve done as much work as you can to remove spammy or low-quality links from the web, and
How to Disavow Negative Backlinks to Improve Google Search Rankings Read More »
Every company struggles to target the right audience and, just as important, to grab the audience’s attention long enough to drive real action. After all, consumer attention spans have now waned to a mere eight seconds—down from a whopping 12 seconds not even two decades ago. But blaming consumers for a lack of interest in
How to Improve Marketing Response Rates by Avoiding Mistakes Read More »
