Improved

Adobe announces general availability of CDP, updates to Experience Platform for improved personalization

Adobe has announced the general availability of real-time customer data platform (CDP) features, new governance capabilities and new cross-channel personalization methods. These updates to Adobe Experience Platform will allow users to pull together customer data from across the enterprise in real-time. Why we should care Delivering a consistent customer experience across all touchpoints and interactions …

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Facebook’s Relevance Score Metric is Being Replaced and Improved Upon

SEO BLOG / By Good To SEO

Facebook’s Relevance Score Metric is Being Replaced and Improved Upon Charlie Scholz – March 28, 2019 Facebook announced earlier this month that they are going to retire the relevance score metric and replace it with three new ad relevance diagnostics metrics. The three new metrics will measure relevance more granularly across three separate dimensions. Quality …

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Reduce Distractions for Improved User Experience

Strategy / By Good To SEO

Websites exist to be used, not just to be looked at. While the Nielsen Norman Group points out that “users have a positive emotional response to your visual design, and that makes them more tolerant of minor usability issues on your site,” a website should still strive to be easy to use and understand. The …

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9 Improved Features We Want in the Next iPhone

5G, face id, iPhone, iPhone 11, iPhone and iPad, Technology NEWS, Wireless Charging / By Good To SEO

Apple released the iPhone 11 and iPhone 11 Pro in September 2019 to the usual fanfare. These devices are solid upgrades from the previous models, and introduce many desirable features like a new triple-camera setup, stunning battery life, and better displays. However, these changes feel incremental and leave us hungry for more. There are lots …

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Patagonia following the best practice email strategies – onboarding their new subscribers with a welcome email.

20 Proven Tips for Improved Results

SEO BLOG / By Good To SEO

Whether you’re new to email marketing or consider yourself an expert, you likely want the same: to send the best email marketing campaigns. If you’re just getting started, read our beginners guide to email marketing first. Already know your way around? Read on and follow these 20 email marketing best practices that’ll keep your customers …

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Google Takes Aim at Pinterest with 'Style Ideas' and Improved Google Shopping

SEO BLOG / By Good To SEO

Google is looking to up its eCommerce potential, and fend off potential competition from Pinterest, with two new additions. Source link