Improved

Reddit Announces Improved Ad Options as it Looks to Boost Revenue Potential

It doesn’t get as much consideration as other social platforms, but Reddit can hold significant value, and is worth considering in your wider social media marketing efforts. With more than 330 million users, Reddit boasts an extremely engaged community, and is regularly the originator of broader web trends – but thus far, Reddit hasn’t exactly […]

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New and Improved Bing Ads Audience Targeting Reports

February 1, 2018 Bing recently announced the launch of Audience Segmentation, a new addition to the Segmentation feature to help advertisers get deeper insights into audiences from Remarketing for search, In-market Audiences, and Custom Audiences. Before we jump in to reporting, let’s walk through a quick recap of those three available audiences. Remarketing for search audience let

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Introducing New & Improved Success Reports for Cross-Platform Campaign Analysis

Over and over again, we’ve heard from our clients, both advertisers and agencies, that reporting is a pain. When we run informal polls before webinars, reporting is usually named as one of the top two time sucks for marketers. To make matters worse, it’s particularly difficult and time-consuming to get a clear picture of performance

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3 Facebook Ad Tests | How Clicking One Button Increased Return on Ad Spend 245% & Improved CPL 41% & 55%

Sometimes one little button can make all the difference in the world. Case in point: these three Facebook ad case studies.  In each of the three Facebook ad tests you’ll see in this post, I’ll explain how clicking one little button can dramatically change the performance of your ads. So, if you’d like to increase

3 Facebook Ad Tests | How Clicking One Button Increased Return on Ad Spend 245% & Improved CPL 41% & 55% Read More »

How to Use Google’s New ‘Analytics Intelligence’ for Improved Insights [Video]

In this post and video, I’m going to give you a short, actionable explanation of a really cool new feature that’s just come out in Google Analytics which enables you to enter in common language queries to help access the data you need. The option enables us non-gurus of Google Analytics to get back more actionable

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