In our latest State of Email Live webinar, we were joined by Craig Hood, Email & SMS Lead, Global Channel Excellence at AstraZeneca. Poor email engagement is one of the biggest challenges marketers face, and Craig’s experience managing the challenges of a global email program operating in 20 countries made him well worth listening to. […]
Improving Email Engagement by Turning Inactives Into Actives – Blog Read More »
Businesses today have a wealth of information to draw upon. It comes from customer touchpoints, mobile interactions, internet-of-things (IoT) devices, e-commerce transactions, and many more sources. And corporate governance has made it easier to comply with data privacy rules, so organizations can be confident about the data quality. But usefulness? That’s a major challenge that
Improving data strategy to create the best customer experiences Read More »
More than 5 billion people have a mobile device. No one can ignore the importance of these mobile devices when marketing. Improving mobile marketing can make a tremendous difference in your business’ bottom line. But that can be a little overwhelming when the digital, online world is constantly changing. With things going out and things
7 tips for businesses on improving mobile marketing Read More »
Editor’s note: This article was submitted by Brittyn Odland, an Internet marketing associate at Fox Pest Control. Odland graduated from Utah State University with her Bachelor of Science in marketing and a minor in psychology. You can reach her at [email protected]. You may have heard of local Search Engine Optimization (SEO) which is the practice
With digital technology becoming increasingly pervasive, every business needs to have a robust online presence. This has a direct impact on your brand’s exposure, traffic to your site, and sales. Whether you have a small business or a big company, maintaining a strong online presence is crucial to your success. But how exactly should you
An Expert Guide To Improving Your Online Presence Read More »
Every small business’s marketing strategy is going to look a bit different. But no matter your industry or niche, it’s always important to make your messaging stand out with quality visuals and/or content. To step up your game in this area, here are some tips and insights from members of the online small business community.
10 Tips for Improving Your Small Business Marketing Through Content and Visuals Read More »
LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging – Marketing Land Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok
LinkedIn rolls out Conversation Ads, aimed at to improving personalization in messaging Read More »
Everyone, including your customers, is suddenly focused on the COVID-19 pandemic. Should you recalibrate your customer experience (CX) efforts in response? Yes. Many of the specifics vary by industry, but here are the three essentials (in summary) that every organization should prioritize. Start With Empathy — Understand Your Customers In This Moment You’re not going
Three Steps To Improving Customer Experience In The Middle Of The COVID-19 Pandemic Read More »
Tuesday 25 February 2020, 7:00 am Editor’s Note: This post is part of our Big Ideas series, a column highlighting the innovative thinking and thought leadership at IIeX events around the world. Alim Barnes-Gaskins will be speaking at IIeX North America 2020 in Austin, April 14-16. If you liked this article, you’ll LOVE IIeX North America.
Improving Omnichannel Outcomes Through Thick and Thin Read More »
Register to the webinar for your region Researchers today are under increasing pressure to deliver high-quality results to their clients faster than ever before to remain competitive. The challenge is high-quality takes time! To balance both speed and quality we need to go back to the basics and identify
Webinar: Back to the Basics – Improving Speed and Efficiency in Research Read More »
