We hear a lot about the importance of page load speed but what are the direct impacts on SEO and conversion? In this post, we will take a look at the key ramifications of having a slow loading site, the impact on SEO (Search Engine Optimisation) and CRO (conversion rate optimisation) and the common fixes […]
6 Tips For Improving Your Page Speed Score For SEO and Conversions Read More »
Pixabay As a society that’s constantly evolving with technology, we’ve reached an era where it’s perfectly acceptable to use artificial intelligence (AI) for answers that once required human conversations. Whether it’s asking Siri (from Apple) for directions or Alexa (from Amazon) about the weather tomorrow, AI has made simple tasks more convenient and less time-consuming.
Improving B2B Customer Service Communication Read More »
Google announced Thursday that it is kicking off in Indianapolis next month a six-city initiative to help job seekers, students, teachers, entrepreneurs and business owners improve their digital skills. The “Grow with Google” tour—which also will stop in Louisville; Oklahoma City; Lansing, Michigan; Savannah, Georgia; and Columbia, South Carolina—will include free in-person training programs on
Did you know that more than 50% of online shoppers turn to Amazon to begin product searches? “Amazon has become the reference point for shoppers,” Jason Seeba, head of marketing for BloomReach told Bloomberg Tech. “Shoppers will go to Amazon first to find a product and check prices.” If you are looking for a launching pad
Amazon SEO: A guide to improving your rankings on Amazon Read More »
SAVE MY SPOT You’ve already done a lot to become top-of-mind, but have you done what it takes to become top-of-search when people are looking for the real estate go-to in your area? In this webinar, the experts at Quicken Loans will treat you to an in-depth look at how to master SEO and appear
Tips for improving your ranking Read More »
Chart of the day: How data give opportunities to grow a business I think it’s fair to say that improving the quality of marketing data isn’t a fashionable or sexy topic. Indeed in a recent article by Keith Weed, Chief Marketing and Communications Officer at Unilever reviewing discussions at AdWeek US he says as much: “The
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Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Search Engine Land and Marketing Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
Improving link equity distribution, recent Google My Business updates & more Read More »
Tumisu / Pixabay “Well, that’s the end of our Sprint Review… Any questions?” Has this ever happened to you? It can be very frustrating to the Product Owner and the Development Team – you’re showing them your working software, but not getting any feedback! Without feedback, you don’t know if you’re heading the right direction
Is Anyone There? Improving Feedback in Sprint Reviews Read More »
The rise of content marketing has brought content creation to the forefront for all businesses. This makes it more important than ever to explore the best ways to create effective content. The definition of effective content for every business may be different, but in general, it still has to bring you closer to your goals. That’s why effective
8 tips for improving your content creation Read More »
The three biggest goals of influencer marketing campaigns are as follows, according to a summer 2016 report by Altimeter: Improve brand advocacy (94%); expand brand awareness (92%); and reach new targeted audiences (88%). They’re all valid goals that’ll complement your efforts to increase the bottom line and further solidify your brand as a mainstay in
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