When it comes to technology, most of us are grateful for it. Computers make everything easier—from researching information to communicating with friends and colleagues—and even once basic devices like phones and cars are getting high-tech makeovers to do more, faster and better. At the same time, there are critical drawbacks that occasionally prevent technology from […]
Is Technology Improving or Sabotaging Your Productivity? Read More »
Having incorporated mobile applications into our daily lives, it’s extremely difficult to imagine a world without them. This is also why statistics such as those reporting that the average smartphone owner uses about 30 apps per month come as no surprise to anyone. At the same time, knowing that an ordinary retail customer is active
Email is one of the most prolific forms of communication. It also happens to be one of the most effective marketing tools for businesses. When it comes to using email to encourage feedback from your subscribers, improving email response rates should be a top priority. Though email response rates may seem self-explanatory, there’s a lot
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With the changing seasons, holiday decorations, and cheery music flowing from seemingly every storefront, one thing is clear — the end of the year is upon us, and 2020 is not far away. The end of the year can be a great time to recollect, reflect on the last 12 months, and find areas where
Try These 8 Things to Stay Constantly Improving at Work in the New Year Read More »
The big push from Google for webmasters to develop their sites in a more user-friendly way by making site speed a core consideration has been huge over the past few years. I am not just talking about the small ranking boost you get from having better site speed. Take a look at the amount of
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The relationship between SEO professionals and developers is one typified by frustration and misunderstanding. From an SEO perspective, it can be difficult to communicate the value and importance of search-related initiatives and to get them prioritized in development pipelines. From a developer’s point of view, SEO can seem like a never-ending source of tickets and
8 Tried & Tested Tips for Improving SEO & Developer Relations Read More »
For business development professionals, conversion rates are an important website metric to track. However, landing sales through your website requires more than a clever call-to-action button—a site needs to be highly engaging and interactive if you want to build up enough trust and awareness for a visitor to convert. To help you figure out your
12 Practical Tips For Improving Website Conversions Through Engagement Read More »
Blogging or having a business website is a proven method for increasing your business’ brand awareness and returns on your digital marketing campaign. However, once you have your shiny new business website, the only way to make your investment worth it is to get potential customers clicking on it to find your excellent content. You
On-Page SEO: 7 Reliable Tips for Improving Your Website’s Traffic Read More »
Google is currently rolling out a change to its core search algorithm that it says could change the rankings of results for as many as one in ten queries. It’s based on cutting-edge natural language processing (NLP) techniques developed by Google researchers and applied to its search product over the course of the past 10
Google is improving 10 percent of searches by understanding language context Read More »
Audience segmentation is an essential process to target consumers effectively. Why? Today’s consumers are actively engaged in a multitude of conversations fragmented across time, location and an abundance of digital channels. With a clear understanding of your audiences and how they spend their time, you can not only provide the best experience and influence the
