inaccurate

Fake and inaccurate reviews driving billions in ‘wasted’ consumer spending [Report]

SEO BLOG /

American consumers said they wasted $125, on average, in 2019 due to inaccurate reviews, a new report finds. If we extrapolate that across the adult population, as much as $25 billion in U.S. consumer spending has been wasted due to inaccurate (or fake) online reviews. The report portrays a kind of dissonance or ambivalence among […]

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Consumers lose trust in businesses with inaccurate NAP

Google, Local, Local SEO, local SEO best practice, search engine, SEO, SEO BLOG /

Over the years we’ve seen the importance of the humble business listing change. While citations were once considered key link sources and their accuracy a contributing ranking factor for local search, today their impact has waned somewhat. However, as Moz’s most recent Local Search Ranking Factors survey found, NAP (Name, Address, Phone number) details in

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