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In-App Mobile Ad Fraud Up 800 Percent

In-App Mobile Ad Fraud Up 800 Percent

Media Announcement: DoubleVerify (“DV”), the leading independent provider of marketing measurement software and analytics,today announced a partnership with InMobi,a global provider of enterprise platforms for marketers. As part of the partnership, DoubleVerify will provide always-on fraud filtering and measurement for mobile in-app advertising campaigns across the InMobi Exchange globally. The integration with InMobi covers pre-bid targeting for …

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Tinder’s in-app interactive reality show ‘Swipe Night’ to debut in US on 6 October- Technology News, Firstpost

Agence France-PresseSep 22, 2019 16:32:42 IST If dating were not scary enough already, users of the Tinder app will now be able to simulate the experience with an interactive reality show where they choose partners for a character just before the end of the world. Representational Image. Image: Reuters. Tinder’s “Swipe Night” is set to …

Tinder’s in-app interactive reality show ‘Swipe Night’ to debut in US on 6 October- Technology News, Firstpost Read More »

Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram

Facebook announced Monday it is testing two new ad features: an in-app checkout experience for dynamic ads running in the Facebook News Feed and the ability to turn organic shopping posts on Instagram into an ad via Ads Manager. “These new ads are based on the ways people currently like to discover and purchase products …

Facebook testing two new ad features: in-app checkout for Facebook ads, new ad unit for Instagram Read More »

In-App messages to engage users and reduce app abandonment

In-app messaging lets you communicate with your users and keep them engaged, so they don’t uninstall your app shortly after downloading If you want to build user retention, there’s more need now for user engagement than ever before. Users are spending more time on their smart devices, downloading apps they feel are of value and …

In-App messages to engage users and reduce app abandonment Read More »

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