inapp

Instagram Tests New Tools to Help Users Track Time and Usage In-App

Instagram is testing two new features that will keep users informed of how much time they’re spending in the app, helping to improve mental wellbeing and eliminate some of the FOMO that’s come with the introduction of the Instagram algorithm. First, as reported by TechCrunch, Instagram is testing out a new ‘Usage insights’ tab which …

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Adverty launches ‘first programmatic platform’ for AR/VR in-app ads

Adverty ads (building wall, sign in street) in a Rovio game, Viral Invasion A Stockholm-based startup has launched what it says is the first programmatic ad platform for augmented reality (AR) and virtual reality (VR) native ads. Adverty actually made its platform available late last year in a non-programmatic version for a test project with …

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IAS launches brand safe, fraud-free programmatic tech solution for in-app ads

The measurement and analytics company says its brand safety integration is the first one in the mobile in-app space. The post IAS launches brand safe, fraud-free programmatic tech solution for in-app ads appeared first on Marketing Land. Please visit Marketing Land for the full article. Source link

A Guide to In-App Advertising for Developers – Infographic

Monetization is an important issue for mobile app developers. With fierce competition across all app marketplaces, it’s crucial to ensure that your app is earning as much revenue as possiblefor each download and use. In-app advertising has become a popular and accepted way to earn revenue from apps without charging users initially for the app …

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IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms

The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry …

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