inapp

InMobi becomes Sprint’s exclusive in-app, CTV ad platform by buying the telco’s ad firm

Graphic provided by InMobi When a brand wants to advertise to telco subscribers, the process can involve many participants. But today mobile marketing platform InMobi took another step toward its vision of a more unified approach, with the announcement that it is buying Sprint’s mobile data and ad company Pinsight Media. Exclusive data access. As …

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Benefits of Adding In-App Advertising to Your Marketing Strategy

In-application marketing has grown by leaps and bounds, thanks to the prevalence of mobile devices. With more people utilizing gadgets connected to the internet, companies are now spending more of their marketing budget on mobile web advertising. One strategy on the forefront of mobile advertising is in-app marketing. As the name implies, in-app marketing is …

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Instagram Tests New Tools to Help Users Track Time and Usage In-App

Instagram is testing two new features that will keep users informed of how much time they’re spending in the app, helping to improve mental wellbeing and eliminate some of the FOMO that’s come with the introduction of the Instagram algorithm. First, as reported by TechCrunch, Instagram is testing out a new ‘Usage insights’ tab which …

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