In a redesign of its mobile apps announced on Monday, Reddit will add an option for people to only view non-text posts, which could help its fledgling video advertising business, and support for Apple’s Safari View Controller, which would enable people to block ads on publishers’ sites accessed through Reddit’s iOS app. The social network […]
Heading into the holiday shopping season, Snapchat is giving performance-minded marketers a way to track whether the customers visiting their sites may have come after seeing a brand’s ad on the mobile app, even if they didn’t directly engage with the ad to visit the site. On Wednesday, Snapchat unveiled the Snap Pixel, a conversion-tracking
Back in January, YouTube announced that it was testing a new, in-stream chat option to encourage more social activity on YouTube, as opposed to having users link off to other, more popular social sites. The functionality was initially tested in Canada (Canadians share more videos online than any other nation, apparently), and now, after some
YouTube Releases In-App Chat Functionality to All Users Read More »
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on the universal specs for creating in-app rich media ads that can automatically run in any MRAID-capable app, across devices and operating systems. “MRAID will be the bridge for in-app advertisement that allows the industry
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms Read More »
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. Please visit Marketing Land for the full article. Source link
Marketing Day: Snapchat paperclips, IAB in-app ads & affiliate attribution Read More »
